Dating Advice for Marketers

Dating Advice for Marketers

Try this the next time you’re hankering for a healthy dose of humility. Walk into a bar and say to the first person you find attractive “Hey, you want to start a family?” I’m guessing your chances of getting a “yes” are about the same as winning the $500 million Power Ball drawing. Yet, marketers […]

3 Things You Must Know Before Investing In Marketing

Last time I wrote about “CEO Steve,” who runs a SAAS (software as a service) business. Steve was about to waste everything he invested on marketing because he didn’t have any framework for quantifying success. This column will reveal the three essentials Steve (and you) need(s) to know to make a sound marketing investment.

How to Waste 100% of Your Marketing Investment

2013 got off to a great start. I got an e-mail on New Year’s Day from a friend who is on the board of a company that needs to reach internet marketers. This company is a SAAS startup — the kind of company the Sand Hill Road crowd dreams about: huge potential market, scaleable, and […]

Search Marketing Expo – SMX Toronto Scheduled for April 2010

Redding, CT and Santa Barbara, CA: November 11, 2009 – The world’s leading search engine marketing conference series, Search Marketing Expo – SMX, has added Toronto, Ontario to its list of destinations for 2010. SMX Toronto will be held April 8-9, 2010 at the Delta Chelsea Toronto. SMX Toronto will be co-produced by Search Marketing […]

Search Marketing Expo Adds “SMX Advanced London” Event for 2010

Conference for experienced search engine marketers expands, SMX Advanced London scheduled for May 2010; SMX Advanced Seattle event dates set for June 8-9 Redding, CT: November 10, 2009 – The producers of Search Marketing Expo announced dates for SMX Advanced in 2010, including the addition of a London edition of the search engine marketing conference. […]

In-house Search Marketing Conference Launches at SMX Advanced

“In-house SEM Exchange” is the first event exclusively for in-house search marketers, taking place June 4 in Seattle, WA San Francisco, CA and Redding CT, April 27, 2009 – SEOinhouse.com and Search Marketing Expo organizer Third Door Media announced In-house SEM Exchange, the first search engine marketing conference dedicated to In-house SEOs. The In-house SEM […]

Search Marketing Expo Announces SMX Cash Back Program For Exhibitors and Sponsors

SMX Cash Back program allows exhibitors and sponsors to reduce future rates by bringing conference delegates to the show Redding, CT February 18, 2009 – The producers of Search Marketing Expo (SMX) today announced an innovative incentive program that pays exhibitors and sponsors for attracting conference delegates. “Our Cash Back program will stretch our exhibitors’ and […]

Bruce Clay, Inc. To Present SEOToolSet Training at Search Marketing Expo – SMX West in February 2009

Partnership between two leading forces in the SEM world brings search engine optimization (SEO) training and education opportunity to SMX West in Silicon Valley Redding, CT, December 29, 2008 — Bruce Clay, Inc. will be presenting a one-day version of its acclaimed SEOToolSet Training on February 13, 2009 as an expansion of the search marketing […]

Search Geeks: Demonstrate Your SEM Smarts and Gain the Recognition You Deserve

Marin Software and SMX West sponsor the first-ever SMX Biggest Search Geek Contest to recognize the most knowledgeable search marketers San Francisco, Calif. – December 08, 2008 – Google, Yahoo!, MSN – everyone searches on the Web and has clicked on those ubiquitous search ads on the top and side of the page. But how […]