Your privacy — and the ability to direct how your personal information is used and shared — is a priority we share.

Our websites and other services may gather information about you. This policy explains how this may happen, what we will do with the personal information we collect, and how you can contact Third Door Media if you have any concerns.

What Information We Collect

Third Door Media collects your information when you register for any of the content or services offered by our brands (“Services”), including MarTech(.org), Search Engine Land, The MarTech Conference, Search Marketing Expo, SMX Master Classes, Digital Marketing Depot, and our third-party sponsors. Our content and services include newsletters, premium content, webinars, videos, white papers, research, conferences, and events.

Personally Identifiable Information Collected

The personal information we ask for is what can be found on a typical business card:

We may also ask you to provide additional information about your job role, company, or industry.

To enhance and/or update the information you provide, we may combine it with professional and company information from third-party sources. The personal information that we refer to in this document is the information you provide, as well as information that we may obtain from third-party sources, both of which we typically combine as one user record.

Even if you do not register with us, our sites automatically collect and store certain information using cookies and similar technologies, including IP addresses, the region or general location of a computer or device accessing the internet, browser type, operating system, page view history, and other usage information.

What We Do with Your Personal Information

We use the personal data we collect, described above, as follows:

• To provide the Services and related support, process transactions, manage your user account, and respond to your requests. This is necessary to perform the contract we are about to enter into or have entered into with you.


• To the extent permitted by applicable law, and for certain legitimate interests, including:
  
  
  
  • If we have not entered into a contract with you, to operate and administer our websites, to provide you with content you access and request (e.g., to download content from our websites), and to respond to your requests for our Services;
  
  
  • To manage our relationship with you, which includes sending administrative information to you, for example, information regarding the website and changes to our terms, conditions, and policies, information on our own products and services that may be of interest to you and responding to your requests or communicating with you;
  
  
  • To analyze your preferences, interests and behavior (such as your usage of and interactions with our websites and Services) to identify insights, trends and correlations. This enables us to improve your experience with our Services by providing you with more relevant content and service offerings and helps us improve our Services (including our Service’s functionality, product features, and user-friendliness) and develop new products and services;
  
  
  • For other internal business purposes, such as data analysis, benchmarking, audits, conducting research, analysis, studies or surveys and identifying usage trends, to prevent fraud or criminal activities, misuse of our products or services and ensure the security of our IT systems, architecture and networks;
  
  
  • To (a) comply with legal obligations and legal process; (b) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (c) enforce our Terms of Use; (d) protect our operations; (e) protect our rights, privacy, safety of property, and/or that of you or others; and (f) allow us to pursue available remedies or limit the damages that we may sustain.
  
  
  • If you ask us to delete your data or to be removed from our marketing lists, we keep the basic data necessary to identify you and suppress further outreach.
  
  
  • For marketing and advertising, including sending you updates and information about our products and services, upcoming events or other promotions or news, including by email or push notification, as permitted by law.
  
  
  • Where required by law we will only send you marketing information if you consent to us doing so at the time you provide us your personal data. Otherwise, it is in our legitimate business interests to send such information.

  We keep your information safely and securely for as long as necessary or according to your instructions.

  When and How We Share Your Personal Information with Others

  Third Door Media will not sell, rent, lease, or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.

  • Service Providers. We may engage other companies and people to perform tasks on our behalf – meaning they are helping us provide our Services. In particular, we use third-party providers of payment processing, fraud prevention, and risk assessment, hosting and other information technology services, email communication and customer support services, analytics and data providers, marketing, advertising, and investor relations. Following our instructions, these parties may process your personal data in the course of providing the relevant services to us.

  • Affiliates. We may disclose your data to our affiliates for administrative purposes; to help provide our Services (such as providing engineering services), and related customer support, or to conduct sales and marketing activities on our behalf.

  • Other third parties. We may share your information with advertisers, exhibitors, and sponsors when you give permission and agree to our terms and privacy policy by registering for content or services offered by Third Door Media and our sponsors.

  • Business Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of a service to another provider, your personal data and other information may be transferred to a successor or affiliate as part of that transaction.

  • Legal Requirements. We may share your personal data so that we can comply with a legal obligation to which we are subject, protect and defend the rights or property of Third Door Media, act in urgent circumstances to protect your personal safety or that of the public, or protect Third Door Media against legal liability. For example, where we are obliged to share your personal data with regulatory bodies which govern our work and services; government departments such as law enforcement, courts orders; financial institutions; external auditors; etc.

  International Transfers of Data

  Third Door Media is based in the United States and other affiliates of our group are based in countries outside the EEA or the UK. If you are accessing our websites and the Services from the EEA, the UK, or other regions with laws governing data collection and use, please note that in connection with our business and for administrative, management, and legal purposes, we may transfer your personal data from the country where you reside to Third Door Media in the United States and to other members of our group in the jurisdictions in which our affiliates are established and to our service providers in the United States. These countries may have data protection laws less stringent than or otherwise different from the laws in effect in the country in which you are located.

  When we transfer your personal data as described above, we will take steps to ensure that your personal data receives adequate security protection where it is processed and your rights continue to be protected pursuant to the applicable data protection law, including through the use of Standard Contractual Clauses approved by the European Commission. In some cases, transfers of your personal data to us is necessary to perform the agreement we have entered into, or are about to enter into, with you. If you would like to receive more information on the safeguards that we implement as described above, please contact us as indicated below.

  Your Rights Over Your Personal Information

  
  
  • Opt-out of marketing communications. You may opt out of marketing-related emails and other communications by following the opt-out or unsubscribe instructions in the communications you receive from us or by contacting us as provided in the “Contact Information” section below. You may continue to receive Services-related and other non-marketing emails.
  
  
  • Personal data requests. We offer you choices that affect how we handle the personal data that we control. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to personal data:
    
    
    
    • Information about how we have collected and used personal data. We have made this information available to you without having to request it by including it in this Privacy Policy.
    
    
    • Access to a copy of the personal data that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
    
    
    • Correction of personal data that is inaccurate or out of date.
    
    
    • Deletion of personal data that we no longer need to provide the Services or for other lawful purposes.
    
    
    • Opt out of the sharing or processing of your personal data for targeted advertising purposes.
    
    
    • Additional rights, such as to object to and request that we restrict our use of personal data, and where applicable, you may withdraw your consent.
    
    
  • To make a request, please email us or write to us as provided in the “Contact Information” section below. We may ask for specific information from you to help us confirm your identity. Depending on where you reside, you may be entitled to empower an authorized agent to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.
  
  
  • In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “Contact Information” section below. Depending on where you reside, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred.

  Children

  Our Services are not directed to children who are under the age of 16. We do not knowingly collect personal data from children under the age of 16. If you have reason to believe that a child under the age of 16 has provided personal data to us through the Services, please contact us at [email protected] and we will endeavor to delete that information from our databases.

  Contact Information

  We'll post changes to this policy on this page. Data Subjects Requests or any other request for more information and questions about this policy should be emailed to [email protected] or sent to our offices at Third Door Media, a Semrush company, 800 Boylston Street, Suite 2475, Boston, MA USA 02199.
  
  Updated January 2025