SMX producer Third Door Media, Inc. announces event focusing on the benefits of linking search engine marketing and web analytics

Redding, CT and Santa Barbara, CA (PR Web) December 18, 2008 – The Search Marketing Expo event series will bow in Canada next year with SMX Search Analytics, March 31-April 1.

SMX Search Analytics will be co-produced by Search Marketing Expo owner Third Door Media and specialist business event producer Rising Media.

“Search engine marketing isn't just about website optimization and paid search campaigns,” said SMX Search Analytics programming chair and Search Engine Land Executive Editor Chris Sherman. “To really know if your efforts are paying off, you need to test, measure and refine on an ongoing basis using web analytics. SMX Search Analytics will cover best practices for linking these disciplines.”

“We’re please to expand our relationship with the SMX team. Events we’ve produced together in London, Munich and Stockholm have been enthusiastically received and continue to prosper,” said Rising Media Managing Director, Matthew Finlay.

About Search Marketing Expo and Third Door Media

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc.. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo events include SMX East, SMX West, SMX Local & Mobile, SMX Advanced, SMX Social Media Marketing, SMX Munich, SMX Sydney and SMX London. The full list is available at the Search Marketing Expo site.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land, produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

About Rising Media

Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events in the US, Canada, Brazil, UK, Germany, Sweden and Spain.

For Third Door Media, Inc.:

Claire Schoen
[email protected]
+1 (203) 664-1350

For Rising Media:

Matthew Finlay
[email protected]
+1 (718) 577-1202