In-house Search Marketing Conference Launches at SMX Advanced

“In-house SEM Exchange” is the first event exclusively for in-house search marketers, taking place June 4 in Seattle, WA

San Francisco, CA and Redding CT, April 27, 2009 – and Search Marketing Expo organizer Third Door Media announced In-house SEM Exchange, the first search engine marketing conference dedicated to In-house SEOs. The In-house SEM Exchange has been created in response to the sharp increase of companies launching internal search engine marketing departments and will happen on June 4th, 2009 following Search Marketing Expo – SMX Advanced in Seattle, Washington, June 2-3.

The In-house SEM Exchange offers in-house search engine marketers the chance to learn from one another, get solutions that work, and receive candid feedback on what doesn’t. More importantly, attendees will build relationships with SEOs who want to share their experiences.

The In-house SEM Exchange is an event created by in-house SEOs for in-house SEOs, at the request of in-house SEOs. Three leading search engine marketers who contributed insights into the perfect in-house search marketing event have this to say about this unique conference:

“In-house SEOs will benefit from the safe haven of this event so that we can share openly, get input from people who have been through their challenges and get several solutions from a room full of people who understand the unique challenges of in-house SEO.”
– Duane Forrester, Senior Program Manager, SEO – Microsoft/MSN

“The needs of search marketers doing SEO in-house are broader than the topics covered at most conferences. It’s not just about basic tactics: you also have to deal with organizational, political and process-related challenges. Insights into how to get past these hurdles often come from peers at other companies who either are or have been going through similar challenges. Having a day that is dedicated to enabling these conversations is priceless.”
– Olivier Lemaignen, Group Manager, Global Search Marketing – Intuit

“What’s particularly great about this add-on day to SMX Advanced is that we get the benefits of a search marketing conference combined with the opportunity to interact with in-house SEOs in a way that facilitates knowledge transfer, relationship building and ways to overcome obstacles specific to in-house SEOs.”
– Brent D. Payne, Director of Search Engine Optimization, Tribune Company

The In-house SEM Exchange, sponsored by Microsoft Live Search, features the In-house SEO Vault, an intense, serious and productive SEO exchange on the most pressing issues faced by attendees who will actually define the topics discussed through a pre-event survey. The In-house SEO Vault has a “what is said here, stays here” mentality and is intended to bring down the walls, lay everything on the table and get real solutions that are actually being implemented successfully by companies doing SEO in-house, right now.

The In-house SEM Exchange will run in conjunction with the following Search Marketing Expo events in 2009 and 2010:

  • Search Marketing Expo – SMX Advanced, Seattle Washington (2009 and 2010)
  • Search Marketing Expo – SMX East, New York, New York (2009 and 2010)
  • Search Marketing Expo – SMX West, Santa Clara, CA (2010)

The In-house SEM Exchange will be open only to those who want to share as much as they receive, and only to search marketers who are employed by a company that does not sell search engine marketing services.

To learn more about the In-house SEM Exchange, visit or contact Jessica Bowman at 310-464-1736 or [email protected]).

The inaugural In-house SEM Exchange will take place alongside SMX Advanced, the search marketing conference created for experienced search marketers. SMX Advanced sessions cover today’s hot button search engine marketing issues, with tracks focused on paid search advertising (PPC), search engine optimization, social media marketing and search marketing company business issues. Combination registration packages are available for both In-house SEM Exchange and SMX Advanced – for more information and to register visit or call 877-242-5242.

About guides companies to do search engine optimization in-house successfully by integrating it into everyday business activities that institutionalize SEO and make it part of the company culture. was founded Jessica Bowman, in-house SEO advocate and former in-house SEO at Yahoo! Inc., Enterprise Rent-A-Car and The company offers full SEO services, audits, training and works with companies to incorporate SEO into every role in the company, from CEO to QA tester. is based in San Francisco, California. For more information, visit or call (310) 464-1736.

About Search Marketing Expo and Third Door Media
The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc.. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo events include SMX West, SMX Advanced, SMX East, SMX Analytics Toronto, SMX Munich, SMX Sydney and SMX London. The full list is available at the Search Marketing Expo site.

Third Door Media publishes the search marketing news and analysis site Search Engine Land. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


Jessica Bowman
(301) 464-1736
jessica [at]

For SMX and Third Door Media
Claire Schoen
(203) 664-1350
claire [at]

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