News

SMX: Drive Leads and Amplify Your Voice

Connect with thousands of marketers at Search Marketing Expo – SMX, the virtual event: December 8-9 At our first Search Marketing Expo virtual event in June, thousands of marketers tuned in to hear thought provoking keynotes from Barry Schwartz, Ginny Marvin and over 40 educational presentations. Here are a few of the vital stats from […]

Virtual Events Part 3: Choosing the right martech

All-in-one platform or build-your-own stack? You have to choose. Here’s how to get started. Editor’s note: This is the third in a series covering virtual events. In Part 1, we discussed the differences between virtual and in-person events. Part 2 focused on virtual event networking. In the early days of martech, debate raged whether deploying an all-in-one […]

Virtual event networking: overcoming the limitations of an intermediated experience

50% of producers surveyed said their top frustration with virtual events was matching the level of engagement provided by in-person events. Creating rewarding and scalable networking opportunities that serve all constituencies is the trickiest aspect of executing events online. It’s also been the least satisfying aspect for attendees, exhibitors and other event participants. That doesn’t […]

No in-person events until 2nd half of 2021, marketers say

75% said they were satisfied with virtual event experiences Marketers continue to say they won’t attend in-person events into 2021 and are overwhelmingly satisfied with virtual events, according to MarTech Today’s July Event Participation Index. Third Door Media is the publisher of MarTech Today. Only 3-in-10 marketers said they would attend an in-person event through the […]

Virtual Events: What We’ve Learned

Virtual events are different; may not be “events” at all Author’s note: This is the first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event. The number of organizations producing virtual events exploded as COVID-19 spread. Innovation has been rapid. Results […]

Join us for MarTech in October

In-market prospects. Thought leadership. Lead generation at scale. MarTech delivers leads at scale in a virtual environment. Here are key benefits of participating in the October 2020 event: Guaranteed leads from highly-qualified and in-market attendees to replace those you won’t meet at in-person events this fall. Inclusion in the MarTech program to showcase your thought leadership. Your presentation […]

A data geek’s case for branding

Will the marketing pendulum reverse direction? I’m a data geek. I got my start in direct response advertising, selling direct response postcards, print and directory ads. I worked at Catalog Age, which covered scintillating topics like square-inch analysis, mailing list response rates, paper and postal rates, inbound call centers with 800 numbers, and calculating ROI. Readers […]

Prospect for in-person conferences fades for 2020

There’s a 30% chance that marketers will attend a conference this year. The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event […]

Enjoy the attention glut while it lasts

Working from home has been a boon to the attention economy. But it won’t last. Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of as much as 40% for some sessions. Unprecedented. Recently, the team […]

More important than marketing

The cold-blooded murder of George Floyd has sparked global outrage. The fear, sadness and frustration that have fueled protests around the world will not abate unless we all confront racial injustice. Today, we are adding our voices to the call for equality and fair treatment for black citizens. Third Door Media is a small company […]