No in-person events until 2nd half of 2021, marketers say

75% said they were satisfied with virtual event experiences Marketers continue to say they won’t attend in-person events into 2021 and are overwhelmingly satisfied with virtual events, according to MarTech Today’s July Event Participation Index. Third Door Media is the publisher of MarTech Today. Only 3-in-10 marketers said they would attend an in-person event through the end of the first half of 2021, mirroring results from the June index. (At that time, we asked only about the likelihood of attending in-person events through the end of 2020.) These results suggest that the surging number of COVID-19 cases, especially in the United States, […]

Virtual Events: What We’ve Learned

Virtual events are different; may not be “events” at all Author’s note: This is the first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event. The number of organizations producing virtual events exploded as COVID-19 spread. Innovation has been rapid. Results have been mixed. After producing two large virtual events for the martech and search marketing communities, with another martech event planned for this fall, we’re beginning to answer some questions about the characteristics and capabilities of the medium and its ability to satisfy the needs of attendees and exhibitors/sponsors. What IS a […]

Join us for MarTech in October

In-market prospects. Thought leadership. Lead generation at scale. MarTech delivers leads at scale in a virtual environment. Here are key benefits of participating in the October 2020 event: Guaranteed leads from highly-qualified and in-market attendees to replace those you won’t meet at in-person events this fall. Inclusion in the MarTech program to showcase your thought leadership. Your presentation will be amplified to all registrants, which numbered more than 9,000 at our April 2020 edition. Multi-channel promotion of your participation to the audience visiting the MarTech website, MarTech Today, chiefmartec.com and all of their related e-mail and social channels. The MarTech editorial program, featuring conference […]

A data geek’s case for branding

Will the marketing pendulum reverse direction? I’m a data geek. I got my start in direct response advertising, selling direct response postcards, print and directory ads. I worked at Catalog Age, which covered scintillating topics like square-inch analysis, mailing list response rates, paper and postal rates, inbound call centers with 800 numbers, and calculating ROI. Readers were direct response nerds like me. Totally uncool. Galaxies away from Madison Avenue, where TV spots and slick 4-color centerfolds were created… to build brand awareness. LOL. eCommerce and digital marketing changed all that. Analytics and data science became hot skills.  Now, B2B marketing efforts are […]

Prospect for in-person conferences fades for 2020

There’s a 30% chance that marketers will attend a conference this year. The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared to 4 out of 10 when we first asked the question in late April. Overall, 69% of marketers we surveyed said they would only attend virtual/online events this year unless a COVID-19 vaccine is available, […]

Enjoy the attention glut while it lasts

Working from home has been a boon to the attention economy. But it won’t last. Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of as much as 40% for some sessions. Unprecedented. Recently, the team here at Third Door Media produced the virtual Discover MarTech event, which drew 5x more attendees than any MarTech conference in our history. And we did it in less than three weeks of promotional efforts. Don’t get me wrong, having nearly 9,000 registrants was something we were proud of, but it got […]

More important than marketing

The cold-blooded murder of George Floyd has sparked global outrage. The fear, sadness and frustration that have fueled protests around the world will not abate unless we all confront racial injustice. Today, we are adding our voices to the call for equality and fair treatment for black citizens. Third Door Media is a small company of 29 individuals, a mix of men and women, who are mostly white. We know we can do more to support diversity within our organization, publications, events, and the greater marketing community. We also know we can use our privilege and this public platform to […]

Content Marketing in the Age of COVID

Getting results with fewer resources Even before things got crazy, content marketing teams were stretched super thin. More than half of all content marketing teams had fewer than 2 full-time people. Nearly 25% had no full time staff. Even at large companies, only 28% had more than 5 full timers, all this according to our friends at MarketingProfs and the Content Marketing Institute. Lots of you have had staff trimmed, and working from home has made coordinating projects more difficult than ever. “Sixty-two percent [of companies] have already experienced a fall in employee productivity,” according to Workfront’s Erica Gunn. “Thirty-four percent… have delayed […]

63% Of SMX Next Attendees Are In-Market Now

Fill your sales pipeline with in-market prospects In just 5 weeks, SMX Next will gather the largest group of search marketers in history. Over 4,000 have already registered for this epic virtual event, happening June 23rd and 24th. Don’t miss this opportunity to connect with in-market prospects for your product or service. Here’s what those who’ve registered told us about themselves: 80% authorize, recommend or approve marketing technologies and/or services 81% are SEOs 80% buy paid search advertising 1 in 3 spend over $1 million annually on PPC 63% are actively shopping for a solution or service provider right now Making connections in this […]

Two-Third of Marketers Will Skip In-person Events

Physical Distancing, Frequent Cleaning May Not Be Enough Most marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. Nearly two-thirds said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place, according to Third Door Media’s just published Event Participation Index (EPI). This is the first time we fielded the EPI. We plan to conduct follow up editions monthly to track any changes in sentiment. Results of the initial edition will be used to benchmark changes in sentiment […]