SMX Cash Back program allows exhibitors and sponsors to reduce future rates by bringing conference delegates to the show

Redding, CT February 18, 2009 – The producers of Search Marketing Expo (SMX) today announced an innovative incentive program that pays exhibitors and sponsors for attracting conference delegates.

“Our Cash Back program will stretch our exhibitors’ and sponsors’ investments, while increasing the number of qualified SMX delegates. Everyone wins,” said Chris Elwell, President of Third Door Media, the producer of Search Marketing Expo. “Our exhibitors and sponsors are all innovative marketers. This program enables them to apply their skills and earn tangible benefits,” Elwell added.

“iProspect aggressively promotes its participation in SMX conferences in order to meet as many perspective clients as possible,” said Chief Marketing Officer Bill Muller. “This incentive program rewards us for those efforts.”

The SMX Cash Back program is simple. For every SMX ticket that participating exhibitors and sponsors sell, 25% of the value is credited toward their next purchase with SMX. The credits are earned and can be used at any SMX conference held in the United States.

For more information about exhibiting or sponsoring SMX events and the Cash Back program, contact Sean Moriarty, SMX Vice President of sales on (203) 536-4004 or at [email protected] .

About Search Marketing Expo and Third Door Media

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc.. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo events held in the United States are SMX East, SMX West, and SMX Advanced. International events include SMX Munich, SMX Sydney and SMX London. The full list and schedule of events is available at the Search Marketing Expo site.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land and produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services. The company also owns, the social news site where internet marketers share news stories, discuss issues in subject-specific forums and build their professional networks.