Chris Elwell, Author at Third Door Media

Marketing Technology is a global marketplace and martech purchasing decision makers are making decisions worldwide: Why you should be an exhibitor at MarTech Europe.

Four out of 5 attendees at MarTech Europe 2015 were purchasing decision makers, and they told us that they were actively evaluating solutions to purchase in 2016 for everything from analytics and social media management software, to content marketing, e-mail distribution and video marketing. This year, on November 1-2 in London, MarTech Europe will welcome more than […]

May 23, 2016 By Chris Elwell

MarTech Europe By The Numbers – Start Planning For 2016

Want to know what the first MarTech Europe was like? Check out the infographic for who attended, where they came from and what marketing technologies they plan to buy in the next 12 months. Also, 2016 is right around the corner! Check out the dates for MarTech next year.

November 20, 2015 By Chris Elwell

Access the Marketing Land/Search Engine Land Publishing Platform

Introducing TDM’s Native Advertising Content Marketing Program My old friend Patrick Quinn at PQmedia just published this report concluding that content marketing revenue will exceed $30 billion this year. That’s incredible growth in the last few years. Best of all, PQ predicts the robust growth will continue. Still, many content marketing efforts aren’t living up […]

August 18, 2015 By Chris Elwell

BKA Content Acquires Customers, Builds Brand at SMX

Self-promotion is always difficult, and I admire people (and there are plenty of them in our space) who promote themselves skillfully without a hint of bragging or humblebragging. So I’m really grateful to BKA Content and its Vice President of Sales Drew Allen for agreeing to tell his story about working with us and exhibiting […]

July 13, 2015 By Chris Elwell

Third Door Media Named Exclusive Advertising Sales Representative for chiefmartec.com

Redding, CT – Third Door Media, Inc. has been named the exclusive advertising sales representative for chiefmartec.com, the leading analysis blog covering the $20 billion marketing software industry and the emergence of the marketing technology profession. The agreement expands the relationship between Third Door Media (TDM) and Scott Brinker, who has been writing chiefmartec.com since 2008. […]

December 4, 2014 By Chris Elwell

Next MarTech in SF 2015; Exhibitor/Sponsors Now Being Accepted

We’d like to thank all of you who supported the first and sold-out MarTech in Boston last month. If you didn’t attend, please check out conference chair Scott Brinker’s excellent conference roundup here for more commentary on the event. Attendance was more than double our expectations, exceeding 400 marketing technology professionals. More than 85% of […]

September 9, 2014 By Chris Elwell

SMX East, Social Media Marketing Opportunities – MarTech Sold Out

Acquire More Customers in 2014: Exhibit in New York or Las Vegas We’ve got two SMX events in the US on the 2014 calendar and there are still great booth locations and sponsorship opportunities for each. SMX East is the world’s largest search engine marketing conference and expo, with more than 2000 attendees (people who showed […]

August 4, 2014 By Chris Elwell

First Edition of MarTech: The Marketing Tech Conference Taking Place in Boston August 19-20

We are thrilled to announce the launch of our brand new marketing conference, MarTech. This two day forum for people pioneering the field of technology-powered marketing will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will attend MarTech. The goals of […]

April 3, 2014 By Chris Elwell

Marketing Land Survey: Little Recognition for Marketing Technology Company Brands

Marketing technology software vendors have achieved little brand recognition, according to the results of an exclusive survey of more than 600 Marketing Land readers. Recognition of marketing technology brands is limited to just a handful of companies. Only 10 companies achieved significant recognition in the unaided brand study. They were named as recognizable brands by […]

January 16, 2014 By Chris Elwell

Avoid Sales Professionals at Your Own Risk

Before deciding what to order at a restaurant I’m visiting for the first time, I frequently ask the server what he would order. I might be in the mood for fish, but the variety and how it’s prepared are endless. And the menu rarely tells the whole story. The description says “Local Blackened Swordfish”, but […]

September 17, 2013 By Chris Elwell