Partnership between two leading forces in the SEM world brings search engine optimization (SEO) training and education opportunity to SMX West in Silicon Valley

Redding, CT, December 29, 2008 — Bruce Clay, Inc. will be presenting a one-day version of its acclaimed SEOToolSet Training on February 13, 2009 as an expansion of the search marketing conference and exhibition Search Marketing Expo – SMX West.

The partnership between SMX conference producer Third Door Media and BCI will enhance the search marketing conference with this SEO-centric training course taught by one of the most-recognized leaders in search marketing, Bruce Clay. The course focuses on SEO strategies and tactics, and students leave with tools to facilitate implementation. Further details are available on the BCI SEOToolSet pages of the SMX West web site.

SMX West, February 10-12 at the Santa Clara Convention Center in Santa Clara, CA, offers conference attendees more than 50 sessions covering the full range of search engine marketing topics. SMX is produced by the publisher of the leading news site for search engine marketers, Search Engine Land, and Search Marketing Now webcast series.

The SEOToolSet training course is geared toward introducing a corporate audience to the search engine optimization (SEO) process. It will cover how a search-engine-friendly web site impacts traffic, conversions and online revenue and what can be done to improve the performance of a site. The partnership between Bruce Clay, Inc. and SMX illustrates the dedication of both to quality educational opportunities for search marketers and businesses interested in developing their online presence.

“The SMX conference series is one of the strongest opportunities for education and networking available to search engine marketers. We’re pleased to expand our partnership with SMX as an official training course of SMX West,” said Bruce Clay, president and founder of Bruce Clay, Inc.

“SMX West is all about delivering the best possible educational experience for search marketers, and having Bruce Clay conduct his SEOToolSet training is an outstanding fit for conference attendees,” said Third Door Media President Chris Elwell. “BCI’s dedication to quality content matches ours for SMX. We’re again pleased to associate the two brands with this partnership,” Elwell added.

About Bruce Clay, Inc.
Bruce Clay, Inc. was founded in 1996, providing search engine optimization and consulting, pay per click management, optimization training and diagnostic tools. Along with offering high-quality services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine Relationship Chart&tm. and presenting a certification program to promote ethical practices. Today the company has offices in the U.S., U.K., Australia, South Africa and Japan.

About Search Marketing Expo and Third Door Media
The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo events include SMX East, SMX West, SMX Local & Mobile, SMX Advanced, SMX Social Media Marketing, SMX Munich, SMX Sydney and SMX London. The full list is available at the Search Marketing Expo site.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land, produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For Bruce Clay Inc.

Virginia Nussey
(805) 517-1900

For Third Door Media, Inc.

Claire Schoen
(203) 664-1350