Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
85% of marketers say they’ll attend events in 2022
Search Marketing Expo – SMX – the world’s largest search engine marketing conference series, announced it’s 2021 North American schedule, which features six topic-specific events. All will be offered online and at affordable rates, making cutting-edge search marketing education accessible to professionals at companies of all sizes.
Connect with thousands of marketers at Search Marketing Expo – SMX, the virtual event: December 8-9 At our first Search Marketing Expo virtual event in June, thousands of marketers tuned in to hear thought provoking keynotes from Barry Schwartz, Ginny Marvin and over 40 educational presentations. Here are a few of the vital stats from […]
All-in-one platform or build-your-own stack? You have to choose. Here’s how to get started. Editor’s note: This is the third in a series covering virtual events. In Part 1, we discussed the differences between virtual and in-person events. Part 2 focused on virtual event networking. In the early days of martech, debate raged whether deploying an all-in-one […]
50% of producers surveyed said their top frustration with virtual events was matching the level of engagement provided by in-person events. Creating rewarding and scalable networking opportunities that serve all constituencies is the trickiest aspect of executing events online. It’s also been the least satisfying aspect for attendees, exhibitors and other event participants. That doesn’t […]
75% said they were satisfied with virtual event experiences Marketers continue to say they won’t attend in-person events into 2021 and are overwhelmingly satisfied with virtual events, according to MarTech Today’s July Event Participation Index. Third Door Media is the publisher of MarTech Today. Only 3-in-10 marketers said they would attend an in-person event through the […]
Virtual events are different; may not be “events” at all Author’s note: This is the first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event. The number of organizations producing virtual events exploded as COVID-19 spread. Innovation has been rapid. Results […]
In-market prospects. Thought leadership. Lead generation at scale. MarTech delivers leads at scale in a virtual environment. Here are key benefits of participating in the October 2020 event: Guaranteed leads from highly-qualified and in-market attendees to replace those you won’t meet at in-person events this fall. Inclusion in the MarTech program to showcase your thought leadership. Your presentation […]
Will the marketing pendulum reverse direction? I’m a data geek. I got my start in direct response advertising, selling direct response postcards, print and directory ads. I worked at Catalog Age, which covered scintillating topics like square-inch analysis, mailing list response rates, paper and postal rates, inbound call centers with 800 numbers, and calculating ROI. Readers […]