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Winner of the 4th Annual Darlene Townsend Award announced

In 2018, Third Door Media created the Darlene Townsend Memorial Award in memory of our friend and colleague who passed away after a courageous battle against cancer. This award honors Darlene, comforts those she left behind, and recognizes a current team member for exceptional service to our clients, colleagues, and partners. Third Door Media employees […]

What to expect from MarTech and SMX in 2022

Anchor your 2022 lead generation activities with successful, predictable and engaging virtual events This is the second in a 2-part series. Part 1 explained why Third Door Media won’t produce in-person events in 2022. This installment describes the benefits of a virtual-only strategy for you. If asked last March, few would have predicted the results […]

We’re not going to try to catch a falling knife; you shouldn’t either

MarTech & SMX will be virtual in 2022 If anyone *really* knew when the value of financial markets, real estate or crypto currencies was going to appreciate or fall, they’d use that knowledge to make a killing. Unfortunately, crystal balls and intuition are notoriously unreliable. Predicting market movements has been compared to catching a falling […]

Virtual event networking: overcoming the limitations of an intermediated experience

50% of producers surveyed said their top frustration with virtual events was matching the level of engagement provided by in-person events. Creating rewarding and scalable networking opportunities that serve all constituencies is the trickiest aspect of executing events online. It’s also been the least satisfying aspect for attendees, exhibitors and other event participants. That doesn’t […]

Virtual Events: What We’ve Learned

Virtual events are different; may not be “events” at all Author’s note: This is the first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event. The number of organizations producing virtual events exploded as COVID-19 spread. Innovation has been rapid. Results […]