Working from home has been a boon to the attention economy. But it won’t last. Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of as much as 40% for some sessions. Unprecedented. Recently, the team […]
Getting results with fewer resources Even before things got crazy, content marketing teams were stretched super thin. More than half of all content marketing teams had fewer than 2 full-time people. Nearly 25% had no full time staff. Even at large companies, only 28% had more than 5 full timers, all this according to our […]
Back to the future? The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top […]
Feb. 6, 2019 (Redding, CT, USA and Starnberg, Germany): The first European edition of Search Marketing Expo – SMX Advanced will take place in Berlin September 30 and October 1, 2019. The two day conference is designed exclusively for experienced search marketers and will feature world-renowned SEO and PPC experts including Brad Geddes (Adalysis), Dana […]
“Unlikely” is how I’d characterize the idea that Danny Sullivan and I would share a 20 year collaboration that resulted in creating two successful businesses. We’re about as different in many ways as two people can be. He’s the poster-child digital native who expects technology to just work; I still believe human error can cause […]
Last week, our flagship publication Search Engine Land unveiled the shortlist of finalists in the second annual Landy Awards, which celebrate excellence in search marketing. With nearly 200 submissions from around the world up for consideration in 18 different categories, the exceptional quality of submissions exceeded our expectations. The Landy Awards judging panel is comprised […]
Check out the latest news about the early supporters of the second annual Search Engine Land Awards program and celebratory Gala taking place on September 28 in NYC.
LUMA Partners provides investment advice to companies in media, marketing and technology. LUMA also painstakingly researches and produces LUMAscapes, infographics covering key segments of the digital media and marketing ecosystem. These infographics have become some of the most shared slides in the industry to describe who does what in digital, video, mobile, marketing technology, content/native, […]
SMX East is the largest search marketing conference on the East coast. In 2016, we’re expecting 1700 attendees; most will be evaluating martech solutions they’ll be buying in the next 12 months! Check out the conference vital statistics below, then contact us for details about exhibiting and sponsoring.
The team here at Third Door Media appreciates data-driven marketing insights more than most. That’s not surprising given the number of studies and white papers we evaluate daily in producing Marketing Land and Search Engine Land. So we were thrilled when a post on Forbes put both sites on a list of publications most-shared by tech CMOs on […]