Being top of mind with buyers throughout the organization is key to winning marketing software bakeoffs

Organizations are nimble when it comes to replacing the marketing software, according to a survey conducted by MarTech, a Third Door Media publication.

Nearly 75% of companies said marketing software replacements were approved in less than 6 months. Another 18% of marketers responding said their organizations took 6-to-12 months to approve an upgrade.

ESA Shuffling The Stack Graphic 1

Because decisions are made quickly, having brand recognition and relationships with potential customers are keys to winning new business.

In addition to replacing marketing software quickly, replacements are commonplace. Two-thirds of those surveyed said their organizations replaced a marketing application in the last year.

We were surprised that bedrock business solutions were replaced most. More than 20% of survey participants said their organizations replaced either marketing automation, email, or a CRM in the last year.

These are just a few of the conclusions and insights you’ll uncover when you download the full survey. Note this download is ungated.

Have a comment about the survey? Want to discuss the results. Email me at chris[at]thirddoormedia[dot]com.