Search Marketing Expo – SMX Travel @ PhoCusWright Set For Orlando November 12 & 13

New Search Marketing event produced PhoCusWright Inc. and Third Door Media, Inc. to be held at The PhoCusWright Conference

Sherman, CT and Redding, CT USA,  May 4, 2007 — PhoCusWright announced today that it is expanding its legendary travel conference to four days with the addition of Search Marketing Expo-SMX Travel. SMX Travel will be programmed by Third Door Media, Inc., a publisher and event producer specializing in content for interactive and search marketing professionals.

SMX Travel @ PhoCusWright will be presented as a two-day stand-alone event within The PhoCusWright Conference. Attendees may also choose to attend SMX Travel @ PhoCusWright as part of the Full Conference Experience ticket which also includes PhoCusWright’s well-known Center Stage program.

SMX Travel @ PhoCusWright is a new event focusing on search marketing for the travel and hospitality industries. It will be directed by search marketing authority Chris Sherman, executive editor of Third Door Media’s SearchEngineLand news and analysis blog, in conjunction with PhoCusWright’s travel industry experts.

Now in its 14th year, The PhoCusWright Conference will be held November 12-15, 2007 in Orlando, Florida USA and will bring together a savvy, forward thinking and high powered group of travel industry executives who know this is the travel conference each year that can’t be missed.

SMX Travel @ PhoCusWright provides another compelling reason for sales and marketing executives to attend the event, where they will learn the latest techniques and trends for cost-effectively acquiring customers with search marketing. In addition to the expected 1,000 attendees of The PhoCusWright Conference who may be interested in SMX Travel @ PhoCusWright, PhoCusWright expects to attract an entirely new group of travel marketers whose specific interests will be addressed by this event being held on Monday, November 12 and Tuesday November 13.

“The entire PhoCusWright Conference agenda is packed with sessions aimed at the experienced search marketer,” said Sherman. “There are plenty of tips and tactical advice on tap for them. And with the addition of SMX Travel @ PhoCusWright, marketers will dive further into how to become leaders through discussions of key industry issues that are shaping change.”

“Search is redefining the travel industry landscape and leveling the playing field for all travel sellers,” according to PhoCusWright president and CEO Philip C. Wolf. “Almost two thirds of online travelers report that general search engines, like Google and Yahoo!, influence their travel purchase because of the vast number of travel-related Web sites across the Internet. Search marketing in its broadest sense has supported channel shift between suppliers and intermediaries, empowered the Long Tail, and is forcing some of the largest travel retailers in the world to rethink their business models.”

About PhoCusWright Inc.

PhoCusWright is the travel industry research authority on the evolving dynamics influencing how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright enables companies to make smart, profitable decisions.

PhoCusWright offers its research products through subscription services or as individual reports, with emphasis on segmentation, sizing, forecasting and trend analysis. The company also provides custom research and strategic consulting services. Its global clientele consists of companies from all facets of the travel industry value chain, and other organizations that need to understand the current dynamics and future of the travel industry.

PhoCusWright is also renowned for producing high-profile conferences that bring leading travel executives together in a candid, highly accessible environment, where they can engage, debate and define new and evolving realities.

The company is headquartered in Connecticut, USA, with offices in New York City, Duesseldorf, Germany and Mumbai, India.

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Third Door Media properties are the fast-growing search marketing news and analysis site, which launched in December 2006 and attracted more than 95,000 unique users in February 2007. Third Door Media also produces, a lead-generation marketing solution for suppliers of SEM-related products and services.


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