Who are you?

Thought leadership, brand awareness & engagement. Making the connection.

Building a recognizable brand is a marathon. Trust and credibility are earned by consistently repeating your value proposition to qualified prospects.

A newly-released study conducted by Edelman and LinkedIn, Reaching Beyond the Ready: Thought Leadership’s Impact on Engaging Out-of-Market B2B Buyers found: 

  • 73% of business decision makers say that an organization’s thought-leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets; 7 in 10 say they are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
  • 75% of business decision makers say that a piece of thought leadership has led them to research a product or service they were not previously considering.  
  • 9 in 10 decision makers say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership; and 86% more likely to invite them to participate in the RFP process.

If building brand and demonstrating thought leadership with tech-savvy, senior level digital marketers is your KPI, MarTech and Search Engine Land are go-to solutions. 

Learn more about our brand-building and thought-leadership solutions.

Contact us now!