13
Mar
Thought leadership, brand awareness & engagement. Making the connection.
Building a recognizable brand is a marathon. Trust and credibility are earned by consistently repeating your value proposition to qualified prospects.
A newly-released study conducted by Edelman and LinkedIn, Reaching Beyond the Ready: Thought Leadership’s Impact on Engaging Out-of-Market B2B Buyers found:
- 73% of business decision makers say that an organization’s thought-leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets; 7 in 10 say they are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
- 75% of business decision makers say that a piece of thought leadership has led them to research a product or service they were not previously considering.
- 9 in 10 decision makers say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership; and 86% more likely to invite them to participate in the RFP process.
If building brand and demonstrating thought leadership with tech-savvy, senior level digital marketers is your KPI, MarTech and Search Engine Land are go-to solutions.
- Reach an audience of over 1 million digital marketing professionals
- 85% are purchasing decision makers
- They plan to purchase, on average, 9.54 platforms/tools/services in the next 12 months
Learn more about our brand-building and thought-leadership solutions.