50% of producers surveyed said their top frustration with virtual events was matching the level of engagement provided by in-person events. Creating rewarding and scalable networking opportunities that serve all constituencies is the trickiest aspect of executing events online. It’s also been the least satisfying aspect for attendees, exhibitors and other event participants. That doesn’t […]
75% said they were satisfied with virtual event experiences Marketers continue to say they won’t attend in-person events into 2021 and are overwhelmingly satisfied with virtual events, according to MarTech Today’s July Event Participation Index. Third Door Media is the publisher of MarTech Today. Only 3-in-10 marketers said they would attend an in-person event through the […]
Virtual events are different; may not be “events” at all Author’s note: This is the first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event. The number of organizations producing virtual events exploded as COVID-19 spread. Innovation has been rapid. Results […]
In-market prospects. Thought leadership. Lead generation at scale. MarTech delivers leads at scale in a virtual environment. Here are key benefits of participating in the October 2020 event: Guaranteed leads from highly-qualified and in-market attendees to replace those you won’t meet at in-person events this fall. Inclusion in the MarTech program to showcase your thought leadership. Your presentation […]
Will the marketing pendulum reverse direction? I’m a data geek. I got my start in direct response advertising, selling direct response postcards, print and directory ads. I worked at Catalog Age, which covered scintillating topics like square-inch analysis, mailing list response rates, paper and postal rates, inbound call centers with 800 numbers, and calculating ROI. Readers […]
There’s a 30% chance that marketers will attend a conference this year. The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event […]
Working from home has been a boon to the attention economy. But it won’t last. Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of as much as 40% for some sessions. Unprecedented. Recently, the team […]
The cold-blooded murder of George Floyd has sparked global outrage. The fear, sadness and frustration that have fueled protests around the world will not abate unless we all confront racial injustice. Today, we are adding our voices to the call for equality and fair treatment for black citizens. Third Door Media is a small company […]
Getting results with fewer resources Even before things got crazy, content marketing teams were stretched super thin. More than half of all content marketing teams had fewer than 2 full-time people. Nearly 25% had no full time staff. Even at large companies, only 28% had more than 5 full timers, all this according to our […]
Fill your sales pipeline with in-market prospects In just 5 weeks, SMX Next will gather the largest group of search marketers in history. Over 4,000 have already registered for this epic virtual event, happening June 23rd and 24th. Don’t miss this opportunity to connect with in-market prospects for your product or service. Here’s what those who’ve registered told us […]