Who is replacing marketing technology? What platforms? Why are they replacing?, AND where and how do I reach them? It’s all in the 2022 MarTech Replacement survey!
2022 MarTech Replacement Survey says….
- Marketing automation, CRM and SEO tools were the most replaced solutions
- Replacements of project management, ABM and e-commerce platforms jumped
- Marketers replace applications for better features
- Integrations are equally important
- Proving the ROI of martech investments rose in importance
- Marketing management still leads the decision process, but marketing ops is gaining a voice
- Systems in place for 3-5 years were most commonly replaced
*Fielded May 2022. Survey Report
Where and how to reach marketing software decision-makers?
Participate in MarTech, the event marketing technology buyers rely on to stay up to speed with the latest martech, online September 28-29.
Over 6,500 engaged registrants joined MarTech spring. Here’s what they told us:
- 79% were in-market, planning to purchase or upgrade marketing software in the next 12 months
- 75% are manager or above
- 72% marketing/marketing ops, 11% executive management
Over 12,000 session views, and 2,873 hours of viewing time across 55 sessions.
Don’t miss this opportunity to generate qualified (and guaranteed) leads, showcase your brand and share your expertise.
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