Will the marketing pendulum reverse direction? I’m a data geek. I got my start in direct response advertising, selling direct response postcards, print and directory ads. I worked at Catalog Age, which covered scintillating topics like square-inch analysis, mailing list response rates, paper and postal rates, inbound call centers with 800 numbers, and calculating ROI. Readers […]
Fill your sales pipeline with in-market prospects In just 5 weeks, SMX Next will gather the largest group of search marketers in history. Over 4,000 have already registered for this epic virtual event, happening June 23rd and 24th. Don’t miss this opportunity to connect with in-market prospects for your product or service. Here’s what those who’ve registered told us […]
Announcing SMX Next! It sure is going to feel odd not being in Seattle in early June for SMX Advanced. For 13 years, Advanced has attracted the most sophisticated members of the search marketing community for learning, sharing and fun. For obvious reasons, we won’t be gathering in Seattle this June. But not being able […]
Live to Virtual. Breathtaking results. Successfully acquiring customers online is the only option available right now. And working with a trusted partner that knows how to get it done — and at scale — is the way to go. With MarTech in San Jose cancelled, we created and executed a virtual edition in less than […]
Enter the MarTech Stackies Awards! Deadline for submissions: March 20 The Stackie Awards invites marketers to submit a single slide diagram of their marketing technology stack, showcasing the different marketing software products that they use in their work, organized in a way that makes the most sense to them. For ideas on how to illustrate […]
Just in case you missed the “Why Marketers Replace Martech” webinar earlier this week, here are 5 key takeaways for solution providers: Homegrown martech is replaced at nearly the same rate as commercial apps. Don’t rely on your competitor’s customers as prospects. Many people are involved in the decision to upgrade… some outside of the […]