Our findings show there has been a significant increase in platform replacements across the board. #1 reason? Cost.
Every year, Third Door Media’s annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months. 96% of the replacements resulted in commercial applications being adopted, whether it replaced a homegrown or commercial application. And replacements were under consideration for 6 months or less.
Want to read the full report? You can find it on MarTech, 2024 MarTech Replacement Survey.
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