REDDING, CT; May 17, 2017 – Third Door Media announced today that Leslie Bacon has joined the company as Senior Vice President of Marketing Solutions, a new position. Her responsibilities include developing Third Door Media marketing programs that build engagement, customer acquisition, brand recognition and project thought leadership, as well as overseeing the programs’ sales and execution.
Leslie has a longstanding proven track record of leading innovative product and sales development at business media companies, most recently as Group Publisher of the marketing practice at Access Intelligence, leading the Chief Marketer and Multichannel Merchant brands. She is a graduate of Ohio Wesleyan University and completed the B-to-B Advanced Leadership Program at Northwestern University’s Media Management Center.
“Leslie joins us at a time of unprecedented innovation in the marketing technology industry,” Chris Elwell, CEO of Third Door Media, said. “Creating unique and effective opportunities for our customers to identify prospects and acquire customers at events and online is a task she’s incredibly well prepared to accomplish,” he added.
“Third Door Media has been at the forefront in covering the rapidly changing field of digital marketing, helping marketers learn which tools and techniques to embrace to drive customer engagement and conversion. I am both inspired and excited to work with the Third Door team and for their customers to continue to build strong partnerships within this growing community,” said Bacon.
About Third Door Media, Inc.
Third Door Media was founded in 2006 with the mission of empowering digital marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the MarTech® Conference series which is focused on the implementation of management of marketing technologies and the global Search Marketing Expo – SMX® conference series. In addition, Third Door Media is the publisher of leading trade publications MarTech Today, Marketing Land and Search Engine Land.
“MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.
VP Audience Development