Redding, CT – November 19, 2007 – Search Marketing Expo – SMX West today revealed the agenda for the upcoming SMX West conference, to be held February 26-28, 2008 at the Santa Clara Convention Center. The agenda for the three-day multiple track event contains more than 50 sessions focusing on all aspects of search marketing.

The conference is programmed by renowned search experts Danny Sullivan and Chris Sherman, who programmed the industry’s first conference ten years ago. The full SMX West agenda is available online.

Search marketers of all skill and experience levels, from novice to expert will benefit from attending SMX West. “In developing the agenda, our focus was on two things: first, ensuring that we had the absolute best, completely undiluted search marketing content,” said Sullivan. “Second, we focused on making sure that any marketer who attends will be able to walk out of the conference and immediately implement techniques and best practices they learned at the show.

“Our agenda—with more than fifty sessions covering everything from search marketing fundamentals in the SMX Boot Camp, to previews of Search 3.0 and 4.0 concepts for very experienced search marketers—is the end result of that focus,”‘ Sullivan added. “In addition, our satisfaction guarantee makes attending SMX West a risk-free proposition for anyone needing to get in or stay current with search marketing.”

SMX West will feature sessions devoted to a wide variety of search marketing topics, including:

• Paid search: Avoiding pay-per-click pitfalls, decrypting quality scores and defending your budget against new ad fads.
• Search 3.0: ‘Blended’ results and the new impact of images/videos, local and online retail search
• SMX Boot Camp: Designed for search marketing novices, these sessions cover keyword research, copywriting and link-building fundamentals, an intro to PPC advertising and more
• SEO: Search engine optimization for Web 2.0 sites, web design, demystifying domains and URLs.
• Search 4.0: Personalized search, behavioral targeting and how the social graph will change search and search marketing.
• Marketing: Branding and search, online reputation management and creating online/offline search synergy.

In addition to the tracks and topics above, SMX West will offer sessions that cover everything from legal issues related to search to landing pages and multivariate testing, growing your SEM firm, web analytics fundamentals and much more—see the SMX West agenda.

Special Q+A sessions are also planned, where attendees can ask questions of search engineers or participate in roundtable discussions with experts in analytics, paid search, and other search marketing specialties.

Registration Information

Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit to register.

About Search Marketing Expo – SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 350,000 unique users in October 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information on Search Marketing Expo – SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or [email protected].

For Third Door Media, contact Claire Schoen, 203-664-1350 or [email protected]