News Introduces Columns by Leading Search Authorities

Danny Sullivan, SearchEngineLand Editor-In-Chief, says daily columns add perspective and breadth to site’s news and analysis

Redding, CT (PRWeb) March 15, 2007 – Search engine marketing site unveiled a series of authoritative columns on select facets of interactive and search marketing.

Each column furthers Search Engine Land’s mission to keep visitors ahead of developments in the fast-changing and rapidly growing fields of search and interactive marketing. Search Engine Land’s columns, topics, days of publication and authors are:

Column: Link Week
Author(s): Debra Mastaler, Eric Ward
Topic: link building tips
Published: Mondays

Column: Locals Only
Author(s): Greg Sterling, Mike Blumenthal, Chris Smith,
Topic: local search, online yellow pages
Published: Mondays

Column: Lets Get Social
Authors: Neil Patel, Cameron Olthuis
Topic: social media search
Published: Tuesdays
Column: Paid Search
Authors: Andrew Goodman, Mona Elesseily, Brad Geddes, Alan Rimm-Kaufman
Topic: search engine advertising
Published: Tuesdays

Column: Strictly Business
Authors: Patricia Hursh, Jon Miller, Galen De Young
Topic: b-to-b search marketing
Published: Wednesdays

Column: 100% Organic
Authors: Greg Boser, Todd Friesen, Stephan Spencer, and Jill Whalen
Topic: organic search techniques
Published: Thursdays

Column: Small Is Beautiful
Authors: Matt McGee, Christine Churchill, Bill Slawski, Stoney deGeyter
Topic: small business search marketing   
Published: Thursdays

Column: Just Behave
Author: Gord Hotchkiss
Topic: search and user behavior   
Published: Fridays

Column: Searcharazzi
Author: undisclosed
Topic: search people and gossip   
Published: Fridays

Column: Q&A Land
Authors: Danny Sullivan/Chris Sherman
Topic: executive interviews
Published: various

“These columns contribute depth to Search Engine Land and round out the coverage that our team and correspondents already provide,” said Danny Sullivan, the site’s Editor-In-Chief. “Columns are only the first of several significant Search Engine Land enhancements we’ll introduce over the next couple of months,” he added.

“Sophisticated search marketers appreciate the value of Search Engine Land’s original content and the site has grown rapidly as a result,” said Third Door Media president Chris Elwell. In February, the second full month of operations, Search Engine Land attracted more than 95,000 unique users. A survey of readers revealed that the Search Engine Land audience spends more than $1.5 billion annually on search marketing.

Contact Sean Moriarty for Search Engine Land advertising and sponsorship information, or call (203) 664-1350.

About Search Engine Land and Third Door Media, Inc.

Search Engine Land is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing the trusted content and community services they need to be successful.

The company will produce its first in-person event, Search Marketing Expo – SMX Advanced – June 4 & 5, 2007 in Seattle, WA. More information on the event can be found at

Third Door Media also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

For more information about Third Door Media’s services contact:
Claire Schoen
(203) 664-1350


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