Special rate is available for a limited time for the Denver, October 2007 event focusing on local and mobile search marketing; Peter Horan, CEO of IAC Media & Advertising will deliver keynote

Redding, CT (PR Web) June 20, 2007 – Search Marketing Expo – SMX Local & Mobile opened registration and announced its keynote speaker for this October 2007 conference.

SMX Local & Mobile is part of a series of conferences hosted by Search Engine Land. Conference co-chairs are Chris Sherman, executive editor, and Greg Sterling, Local & Mobile correspondent.

Peter Horan, CEO of IAC Media & Advertising, will deliver the keynote speech at the conference, which will be held at the Hyatt Regency Tech Center in Denver, October 1 & 2. Horan is responsible for the strategic growth of the IAC’s Media & Advertising sector, which is comprised of local search leader Citysearch, IAC Search & Media businesses, IAC Advertising Solutions and IAC Consumer Applications & Portals, and Evite.

Registration is open and seats are limited. A special introductory rate of $995 is now available at a $400 savings off the on-site rate. Thereafter, the price will increase to the full conference rate of $1,395 in stages. Individuals interested in taking advantage of the special rate can register at

“SMX Local & Mobile will focus on tactical solutions for marketers looking to learn more about how local and mobile search marketing affects their business,” said Sterling.

Local and mobile search promises to be the next significant opportunity for interactive marketers. Predictions vary, but the consensus is that the market will support more than $8 billion in ad spending by 2010.

SMX Local & Mobile is a two-day conference with two session tracks each day. Sessions include:
• Community-Driven Local Search
• Managing a Local/Mobile SEM Campaign
• Pay-Per Call Ads: Living up to the Promise
• SEO Best Practices for Mobile Search
….and more

A complete agenda is available here:
Companies wishing to participate in Search Marketing Expo – SMX Local & Mobile as exhibitors and sponsors should contact Sean Moriarty at mailto:[email protected] or (203) 536-4004.
About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Other Third Door Media properties are the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted more than 245,000 unique users in May 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

Claire Schoen
[email protected]
(203) 847-5366