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Search Marketing Authority Danny Sullivan Launches Media Firm Focusing on Search and Interactive Marketing

Redding, CT (PR Web) December 5, 2006 — Search industry expert Danny Sullivan today unveiled a comprehensive set of services – including web sites, webcasts and trade shows – that will keep visitors ahead of developments in the fast-changing and rapidly growing fields of search and interactive marketing. The properties are products of Third Door Media, Inc., founded by Sullivan and several partners.

Third Door Media will provide its services to individuals participating in today’s fastest growing advertising market. “Search marketing will continue its strong growth in online advertising, with spending increasing to $6.5 billion by the end of 2006,” according to internet market research specialists JupiterResearch.* The firm forecasts that paid search spending will expand to $11.1 billion in 2011, accounting for a compound annual growth rate of 11 percent during the period.

“I’m thrilled about the opportunity to spread education and excitement about interactive and search marketing. So many new people are coming into the market, joining a strong and healthy community already there. They’re all looking for ways to gather, learn and keep ahead of the curve. We aim tohelp,” Sullivan said.

Search Engine Land is the company’s first editorial hub, providing daily news and analysis for search marketers. Daily coverage begins on December 11 at https://searchengineland.com.

Search Marketing Now is the home of Third Door Media’s webcast series. “How to Find the Right Search Marketing Partner” is the topic of the first webcast, and will be held December 19 at 1PM EST. There is no charge to attend. Register at http://searchmarketingnow.com.

The company also announced its first in-person event. Search Marketing Expo is scheduled for June 4 & 5, 2007 in Seattle, WA. More information on the event can be found at http://searchmarketingexpo.com.

The Third Door Media Team

Joining Sullivan in founding Third Door Media are internet publishing and event veterans Chris Elwell and Sean Moriarty, and search expert Chris Sherman.

Elwell will serve as TDM president. Prior, Elwell managed the online publishing operations at Jupitermedia Corporation (NASDAQ: JUPM), a network of more than 100 Web sites for technology professionals.

Moriarty is vice president of sales at TDM, responsible for all online and event sales. Moriarty is a 20-year event-industry veteran, having served in senior sales roles at Comdex and Internet World.

Sherman is president of consultancy SearchWise and a respected search marketing and technology industry analyst.

For more information about Third Door Media, Inc., contact:
Claire Schoen
(203) 247-1371

* “US Paid Search Forecast, 2006 to 2001” (JupiterResearch, October 26, 2006)

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