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Search Engine Land.com Readers Spend More than $1.5 Billion on Interactive Marketing for Their Companies and Clients

Redding, CT (PR Web) March 7, 2007 – Readers of search marketing news and analysis site SearchEngineLand.com spend at least $1.5 billion on search marketing annually, according to a just-released survey of readers. Search Engine Land is published by Third Door Media, Inc.

Search Engine Land is attracting readers who control nearly 15% of the global market for search advertising,” said Third Door Media president Chris Elwell.* “Only consistently outstanding editorial can attract people of that caliber to a site, especially one that is less than 3 months old. Our team – which includes Editor-In-Chief Danny Sullivan, Executive Editor Chris Sherman and more than a dozen other respected columnists and correspondents – is clearly providing a must-read product for search and interactive marketers,” Elwell added.

Other notable results from the Search Engine Land reader survey include:

  • 85% of readers say they are involved in purchasing SEM products and services
  • 67% buy paid search keywords
  • 58% purchase analytics software
  • 56% select organic search providers
  • Readers are experienced – nearly 65% of readers have been in search marketing for more than 3 years

Search Engine Land is growing rapidly. In February, the second full month of daily operations, Search Engine Land attracted more than 95,000 unique users.

Search Engine Land allows marketers to reach this powerful audience with a variety of high impact and value programs. Contact Sean Moriarty for Search Engine Land advertising and sponsorship information, or call (203) 536-4004.

About Search Engine Land and Third Door Media

Search Engine Land is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Third Door Media services include Search Marketing Now, a series of editorially-independent webcasts for search marketers.

The company will produce its first in-person event, Search Marketing Expo – SMX Advanced – June 4 & 5, 2007 in Seattle, WA. More information on the event can be found here.

For more information about Third Door Media’s services contact:
Claire Schoen
(203) 664-1350

* 15% based on estimated worldwide search engine marketing spending of $10.6 million in 2006 from ZenithOptimedia Group LTD, http://www.zenithoptimedia.com/gff/pdf/Adspend%20forecasts%20December%202006.pdf

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