Will the marketing pendulum reverse direction? I’m a data geek. I got my start in direct response advertising, selling direct response postcards, print and directory ads. I worked at Catalog Age, which covered scintillating topics like square-inch analysis, mailing list response rates, paper and postal rates, inbound call centers with 800 numbers, and calculating ROI. Readers […]
There’s a 30% chance that marketers will attend a conference this year. The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event […]
Working from home has been a boon to the attention economy. But it won’t last. Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of as much as 40% for some sessions. Unprecedented. Recently, the team […]
The cold-blooded murder of George Floyd has sparked global outrage. The fear, sadness and frustration that have fueled protests around the world will not abate unless we all confront racial injustice. Today, we are adding our voices to the call for equality and fair treatment for black citizens. Third Door Media is a small company […]
Getting results with fewer resources Even before things got crazy, content marketing teams were stretched super thin. More than half of all content marketing teams had fewer than 2 full-time people. Nearly 25% had no full time staff. Even at large companies, only 28% had more than 5 full timers, all this according to our […]
Fill your sales pipeline with in-market prospects In just 5 weeks, SMX Next will gather the largest group of search marketers in history. Over 4,000 have already registered for this epic virtual event, happening June 23rd and 24th. Don’t miss this opportunity to connect with in-market prospects for your product or service. Here’s what those who’ve registered told us […]
Physical Distancing, Frequent Cleaning May Not Be Enough Most marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. Nearly two-thirds said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place, according […]
Back to the future? The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top […]
Announcing SMX Next! It sure is going to feel odd not being in Seattle in early June for SMX Advanced. For 13 years, Advanced has attracted the most sophisticated members of the search marketing community for learning, sharing and fun. For obvious reasons, we won’t be gathering in Seattle this June. But not being able […]
Live to Virtual. Breathtaking results. Successfully acquiring customers online is the only option available right now. And working with a trusted partner that knows how to get it done — and at scale — is the way to go. With MarTech in San Jose cancelled, we created and executed a virtual edition in less than […]