Content Marketing in the Age of COVID

Getting results with fewer resources Even before things got crazy, content marketing teams were stretched super thin. More than half of all content marketing teams had fewer than 2 full-time people. Nearly 25% had no full time staff. Even at large companies, only 28% had more than 5 full timers, all this according to our […]

63% Of SMX Next Attendees Are In-Market Now

Fill your sales pipeline with in-market prospects In just 5 weeks, SMX Next will gather the largest group of search marketers in history. Over 4,000 have already registered for this epic virtual event, happening June 23rd and 24th. Don’t miss this opportunity to connect with in-market prospects for your product or service. Here’s what those who’ve registered told us […]

Two-Third of Marketers Will Skip In-person Events

Physical Distancing, Frequent Cleaning May Not Be Enough Most marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. Nearly two-thirds said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place, according […]

Ad Targeting in a Post-cookie World

Back to the future? The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top […]

What’s Next For Search Marketing Expo?

Announcing SMX Next! It sure is going to feel odd not being in Seattle in early June for SMX Advanced. For 13 years, Advanced has attracted the most sophisticated members of the search marketing community for learning, sharing and fun. For obvious reasons, we won’t be gathering in Seattle this June. But not being able […]

Pivot successfully, now.

Live to Virtual. Breathtaking results. Successfully acquiring customers online is the only option available right now. And working with a trusted partner that knows how to get it done — and at scale — is the way to go. With MarTech in San Jose cancelled, we created and executed a virtual edition in less than […]

Enter the 2020 Search Engine Land Awards – it’s your turn to win!

When you think of the best search campaign you’ve executed with your team in the past year, what comes to mind? Tell us about it and get a chance at earning recognition on the biggest stage in search at the 2020 Search Engine Land Awards. Registration is open! Before you start your application, check out […]

How does your marketing stack, stack up?

Enter the MarTech Stackies Awards! Deadline for submissions: March 20 The Stackie Awards invites marketers to submit a single slide diagram of their marketing technology stack, showcasing the different marketing software products that they use in their work, organized in a way that makes the most sense to them. For ideas on how to illustrate […]

Winner of the 2nd Annual Darlene Townsend Award announced

Third Door Media created the Darlene Townsend Memorial Award last year in memory of our friend and colleague who passed away following a fierce battle against cancer. The Townsend Award honors our dear friend, comforts those she left behind, and rewards a current member of our team for exceptional service to our clients, colleagues, and […]

Why marketers replace martech, the takeaways

Just in case you missed the “Why Marketers Replace Martech” webinar earlier this week, here are 5 key takeaways for solution providers: Homegrown martech is replaced at nearly the same rate as commercial apps. Don’t rely on your competitor’s customers as prospects. Many people are involved in the decision to upgrade… some outside of the […]