News

Virtual Events: What We’ve Learned

Virtual events are different; may not be “events” at all Author’s note: This is the first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event. The number of organizations producing virtual events exploded as COVID-19 spread. Innovation has been rapid. Results […]

Join us for MarTech in October

In-market prospects. Thought leadership. Lead generation at scale. MarTech delivers leads at scale in a virtual environment. Here are key benefits of participating in the October 2020 event: Guaranteed leads from highly-qualified and in-market attendees to replace those you won’t meet at in-person events this fall. Inclusion in the MarTech program to showcase your thought leadership. Your presentation […]

A data geek’s case for branding

Will the marketing pendulum reverse direction? I’m a data geek. I got my start in direct response advertising, selling direct response postcards, print and directory ads. I worked at Catalog Age, which covered scintillating topics like square-inch analysis, mailing list response rates, paper and postal rates, inbound call centers with 800 numbers, and calculating ROI. Readers […]

Prospect for in-person conferences fades for 2020

There’s a 30% chance that marketers will attend a conference this year. The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event […]

Enjoy the attention glut while it lasts

Working from home has been a boon to the attention economy. But it won’t last. Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of as much as 40% for some sessions. Unprecedented. Recently, the team […]

More important than marketing

The cold-blooded murder of George Floyd has sparked global outrage. The fear, sadness and frustration that have fueled protests around the world will not abate unless we all confront racial injustice. Today, we are adding our voices to the call for equality and fair treatment for black citizens. Third Door Media is a small company […]

Content Marketing in the Age of COVID

Getting results with fewer resources Even before things got crazy, content marketing teams were stretched super thin. More than half of all content marketing teams had fewer than 2 full-time people. Nearly 25% had no full time staff. Even at large companies, only 28% had more than 5 full timers, all this according to our […]

63% Of SMX Next Attendees Are In-Market Now

Fill your sales pipeline with in-market prospects In just 5 weeks, SMX Next will gather the largest group of search marketers in history. Over 4,000 have already registered for this epic virtual event, happening June 23rd and 24th. Don’t miss this opportunity to connect with in-market prospects for your product or service. Here’s what those who’ve registered told us […]

Two-Third of Marketers Will Skip In-person Events

Physical Distancing, Frequent Cleaning May Not Be Enough Most marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. Nearly two-thirds said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place, according […]

Ad Targeting in a Post-cookie World

Back to the future? The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top […]