63% Of SMX Next Attendees Are In-Market Now

Fill your sales pipeline with in-market prospects In just 5 weeks, SMX Next will gather the largest group of search marketers in history. Over 4,000 have already registered for this epic virtual event, happening June 23rd and 24th. Don’t miss this opportunity to connect with in-market prospects for your product or service. Here’s what those who’ve registered told us about themselves: 80% authorize, recommend or approve marketing technologies and/or services 81% are SEOs 80% buy paid search advertising 1 in 3 spend over $1 million annually on PPC 63% are actively shopping for a solution or service provider right now Making connections in this […]

May 20, 2020 By Leslie Bacon Read more...

Two-Third of Marketers Will Skip In-person Events

Physical Distancing, Frequent Cleaning May Not Be Enough Most marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. Nearly two-thirds said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place, according to Third Door Media’s just published Event Participation Index (EPI). This is the first time we fielded the EPI. We plan to conduct follow up editions monthly to track any changes in sentiment. Results of the initial edition will be used to benchmark changes in sentiment […]

May 18, 2020 By Elisabeth Osmeloski Read more...

Ad Targeting in a Post-cookie World

Back to the future? The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome. It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top of all transactions in exchange for facilitating buying on those sites. Oh, and it’s also bad news for agencies that will find media buying in a cookie-less world more costly less efficient. Who knows? Maybe buying media will become a creative profession again. The winners? Brands. Brands […]

May 12, 2020 By Chris Elwell Read more...

What’s Next For Search Marketing Expo?

Announcing SMX Next! It sure is going to feel odd not being in Seattle in early June for SMX Advanced. For 13 years, Advanced has attracted the most sophisticated members of the search marketing community for learning, sharing and fun. For obvious reasons, we won’t be gathering in Seattle this June. But not being able to gather doesn’t mean search marketers aren’t looking for the tactics and skills they need to be successful. And that’s just what the teams at Search Engine Land and Search Marketing Expo plan to provide with SMX Next, a virtual event taking place Tuesday through Wednesday, June […]

May 6, 2020 By Leslie Bacon Read more...

Pivot successfully, now.

Live to Virtual. Breathtaking results. Successfully acquiring customers online is the only option available right now. And working with a trusted partner that knows how to get it done — and at scale — is the way to go. With MarTech in San Jose cancelled, we created and executed a virtual edition in less than a month. Here are the results from last week’s Discover MarTech: 8,263 registrants 70% in-market for martech platforms and services 12,903 leads delivered…and counting! Need help pivoting to a digital-only virtual customer acquisition strategy? Here are a few actionable marketing channels you can implement immediately (even from your […]

April 30, 2020 By Leslie Bacon Read more...

Enter the 2020 Search Engine Land Awards – it’s your turn to win!

When you think of the best search campaign you’ve executed with your team in the past year, what comes to mind? Tell us about it and get a chance at earning recognition on the biggest stage in search at the 2020 Search Engine Land Awards. Registration is open! Before you start your application, check out our interviews with SEM expert Matt Van Wagner and SEO veteran Chris Sherman – both five-time awards judges – for an insider look at what it takes to win. Categories for 2020 are: Agency Of The Year – SEO Agency Of The Year – SEM […]

March 4, 2020 By Henry Powderly Read more...

How does your marketing stack, stack up?

Enter the MarTech Stackies Awards! Deadline for submissions: March 20 The Stackie Awards invites marketers to submit a single slide diagram of their marketing technology stack, showcasing the different marketing software products that they use in their work, organized in a way that makes the most sense to them. For ideas on how to illustrate your stack, or your client’s stack, a great place to start is by looking at examples from previous entries to The Stackies. Marketers have presented their stack slides in a variety of ways: By the flow of work across teams By stages along the customer […]

February 25, 2020 By Leslie Bacon Read more...

Winner of the 2nd Annual Darlene Townsend Award announced

Third Door Media created the Darlene Townsend Memorial Award last year in memory of our friend and colleague who passed away following a fierce battle against cancer. The Townsend Award honors our dear friend, comforts those she left behind, and rewards a current member of our team for exceptional service to our clients, colleagues, and partners. Nominees are put forth by TDMers based on the following qualities: Darlene Townsend They are reliable team members who are enthusiastic and have a positive attitude even in the face of adversity. They support co-workers by being considerate, empathetic and flexible. They embrace innovation […]

February 3, 2020 By Lauren Donovan Read more...

Why marketers replace martech, the takeaways

Just in case you missed the “Why Marketers Replace Martech” webinar earlier this week, here are 5 key takeaways for solution providers: Homegrown martech is replaced at nearly the same rate as commercial apps. Don’t rely on your competitor’s customers as prospects. Many people are involved in the decision to upgrade… some outside of the marketing department. The decision to replace martech was approved in less than six months more than ¾ of the time. Sales organizations that don’t have relationships prior to when the decision to replace is made may not be considered. Branding and product marketing are integral […]

January 23, 2020 By Leslie Bacon Read more...

Third Door Media and Rising Media Announce Launch of SMX Advanced in Europe

Feb. 6, 2019 (Redding, CT, USA and Starnberg, Germany): The first European edition of Search Marketing Expo – SMX Advanced will take place in Berlin September 30 and October 1, 2019. The two day conference is designed exclusively for experienced search marketers and will feature world-renowned SEO and PPC experts including Brad Geddes (Adalysis), Dana DiTomaso (kick point), Purna Virji (Microsoft), Simo Ahava (Reaktor) and Tom Anthony (Distilled). SMX Advanced Seattle, produced by Third Door Media, and SMX Munich, produced by Rising Media, are among the longest running and most successful educational events for search marketing professionals. SMX Advanced Europe […]

February 6, 2019 By Chris Elwell Read more...