2016 Search Engine Land Awards – Winners List


Three agencies picked up multiple awards Wednesday night as Search Engine Land hosted its second annual Landy Awards in front of a full crowd of more than 300 search marketers at Edison Ballroom in New York City.

iProspect won the coveted SEO Agency Of The Year award and also took home a trophy in the Best B2B SEM Initiative – Enterprise category. It’s the second straight year that iProspect has won multiple Landy Awards.

But they weren’t the only agency to walk away with multiple honors.

Razorfish picked up wins in both the Best Mobile SEM Initiative and Best Retail SEM Initiative categories. Those are Razorfish’s first Landy Awards. And Wolfgang Digital, a Dublin, Ireland-based digital agency, picked up its first Landys in the Best SEM Initiative – Small Business and Best Cross-Channel Integration of Search categories.

The highly coveted final award of the night, Best Overall Search Marketing Initiative, went to Edelman. Jennifer Johnstone of Piston Agency was named female Search Marketer Of The Year, and Eric Enge of Stone Temple Consulting won male Search Marketer Of The Year.

Without further ado, here’s the full list of 2016 Landy Award winners:

Best Local SEM Initiative
C-4 Analytics for a luxury car dealership

Best Local SEO Initiative
DAGMAR Marketing for Turner Pest Control

Best Mobile SEM Initiative
Razorfish for Lane Bryant

Best Retail SEM Initiative
Razorfish for Lane Bryant

Best Retail SEO Initiative
Go Fish Digital for a jewelry retailer

Best SEM Initiative – Small Business
Wolfgang Digital for McElhinneys

Best SEO Initiative – Small Business
Noble Studios for Tahoe South

Best Overall SEO Initiative – Enterprise
iCrossing for Microsoft

Best B2B SEM Initiative – Enterprise
iProspect for Microsoft Office 365

Best B2C SEM Initiative – Enterprise
Point It for Microsoft Store

Best Overall SEM Initiative – Enterprise
Acronym for Scotts Miracle-Gro

Best Cross-Channel Integration Of Search
Wolfgang Digital for Littlewoods Ireland

Search Marketer Of The Year
Jennifer Johnstone

Search Marketer Of The Year
Eric Enge

In-House Team Of The Year – SEO

In-House Team Of The Year – SEM
UPMC Health Plan

Agency Of The Year – SEM

Agency Of The Year – SEO

Best Overall Search Marketing Initiative
Edelman for Zagg

This year’s awards featured 19 categories, up from a dozen in 2015, and nearly 200 separate entries, which was almost double last year’s count. The entries were judged by an esteemed panel of search industry experts, including representatives from Google and Bing, as well as Search Engine Land’s editorial staff and contributors.

The event raised $5,000 for the SoulMates program at Dana-Farber Cancer Institute, a choice that was inspired by the experiences of our very own Monica Wright, who was diagnosed with breast cancer last November.

Sponsors for the evening’s festivities included Google, Catalyst, and Stone Temple Consulting.

Profiles for some of the 2016 Landy Award winners and their successful search marketing campaigns can be read at

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