Specifications

 

Click on one of the marketing programs below to get the details on asset and deliverable requirements.

Required materials

Specifications

Marquee banners

Dimensions: 1920×624

File type: JPG or PNG only (GIF and looping not accepted)

File size: 250KB max (larger images will be compressed with ImageOptim)

Cannot be 3rd party served, but may provide click and impression trackers

Maximum of 4 creatives

Cannot change creative during week

Background color must extend to full width and height of image or banner must have outline

Display banners

Dimensions for Search Engine Land and MarTech: 300×250, 300×600,  800×440

Dimensions for Search Engine Roundtable: 300×250, 970×250

File type: JPG, PNG, GIF or HTML5

File size: 300×250 = 40KB max; 970×250, 300×600 & 800×440 = 75KB max (larger images will be compressed with ImageOptim)

HTML5: Extracted folder size cannot exceed 1,000KB

Maximum of 4 creatives per size

All units may be 3rd party served

Background color must extend to full width and height of image or banner must have outline

Submit assets to

Deadlines

Banner assets are due 5 business days prior to launch

Creative refreshes require 2 business days

Due dates may vary during holidays

Newsletter sponsorship required materials

Specifications

Newsletter banner ad (required)

Dimensions: 300×250

File size: 150KB max (larger images will be compressed with ImageOptim)

File type: JPG, PNG, GIF (please note animated GIFs are not supported in all email clients)

Email promotion required materials

Specifications (Please provide individual assets. We cannot accept an HTML file.)

Copy

Maximum of 2,000 characters

Subject line

70 characters or less, including spaces

Preheader (optional)

70 characters or less, including spaces

Header banner

Dimensions: Width must be 600 pixels with a maximum height of 300 pixels

File size: 100KB max (larger images will be compressed with ImageOptim)

File type: JPG, PNG or GIF (GIF may not be supported in all email clients and are not recommended)

Logo

Dimensions: Recommend at least 600 pixels wide

File size: 30KB max (larger images will be compressed with ImageOptim)

File type: JPG or PNG with transparent background

Other images (optional)

You may include one additional image within the body of the email

Dimensions: Width must be 600 pixels and maximum height is 200 pixels

File size: 100KB max (larger images will be compressed with ImageOptim)

File type: JPG or PNG only

URL/Links

Header image and CTA button will be hyperlinked. We will use the same URL unless separate links are provided.

Links in the body copy are recommended, but not required.

CTA button

Button copy: 20 characters or less, including spaces

Please provide HEX code. If none is provided, we will select one that matches the header banner or logo.

Test message

Test message will be sent to everyone on the email string unless specific email addresses are provided.

Please provide changes within 24 hours of receipt of the proof.

Final approval must be received 2 business days prior to deployment.

If approval is not received, last version of the test message will deploy.

Deployment dates

ePromos for MarTech & Search Engine Land deploy on Tuesdays and Thursdays

ePromos for Search Engine Roundtable deploy on Wednesdays

Submit assets to

Deadlines

Assets are due by 12PM ET, the Monday prior to the week the newsletter publishes

Due dates may vary during holidays.

Required materials

Specifications (Please provide individual assets. We cannot accept an HTML file.)

Copy

Maximum of 2,000 characters

Subject line

70 characters or less, including spaces

Preheader (optional)

70 characters or less, including spaces

Header banner

Dimensions: Width must be 600 pixels with a maximum height of 300 pixels

File size: 100KB max (larger images will be compressed with ImageOptim)

File type: JPG, PNG or GIF (GIF may not be supported in all email clients and are not recommended)

Logo

Dimensions: Recommend at least 600 pixels wide

File size: 30KB max (larger images will be compressed with ImageOptim)

File type: JPG or PNG with transparent background

Other images (optional)

You may include one additional image within the body of the email

Dimensions: Width must be 600 pixels and maximum height is 200 pixels

File size: 100KB max (larger images will be compressed with ImageOptim)

File type: JPG or PNG only

URL/Links

Header image and CTA button will be hyperlinked. We will use the same URL unless separate links are provided.

Links in the body copy are recommended, but not required.

CTA button

Button copy: 20 characters or less, including spaces

Please provide HEX code. If none is provided, we will select one that matches the header banner or logo.

Test message

Test message will be sent to everyone on the email string unless specific email addresses are provided.

Please provide changes within 24 hours of receipt of the proof.

Final approval must be received 2 business days prior to deployment.

If approval is not received, last version of the test message will deploy.

Deployment dates

ePromos for MarTech FYI and Search Engine Land FYI deploy on Mondays and Wednesdays

Submit assets to

Deadlines

Assets are due 5 business days prior to deployment date

Required materials

Specifications

Copy for articles

1,500 words max

Copy for posts

500 words max

Headline (article & post)

75 characters max (including spaces)

Required

Subhead (article & post)

140 characters max (including spaces)

Required

Featured image (article & post)

The featured image will appear below your headline and sub-head and is required. The image should be relevant and enhance the article content. Overly promotional images may not be accepted.

Dimensions: 1920×1080

File size: 250KB max (larger images will be compressed with ImageOptim)

File type: JPG or PNG

Required

Other images (article only)

The article may include up to 10 images (not including the featured image)

  • File names must include numbers to indicate the order in which the images appear in the article

Dimensions: 800×450 max

Size: 75KB per image (larger images will be compressed with ImageOptim)

Type: JPG, PNG, GIF

Company description (article & post)

100 words max

This should be a brief description of the company, not the author

Required

Company logo (article & post)

Dimensions: 140×140

File size: 30KB max (larger images will be compressed with ImageOptim)

File type: JPG or PNG

Required

Social (article & post)

Provide links to company’s LinkedIn and/or X pages

At least one is required

Links/URL (article & post)

All links that appear within your article will be rel=sponsored and rel=nofollow

We are unable to provide the number of views to your site or clicks on your links, and recommend that you include tracking on your URLs

We cannot accept links to our competitor sites

At least one link is required

Submit assets to

Deadlines (article & post)

All assets are due 7 business days prior to the publication date

Delays may result in postponement of publication

We will allow a one-time rescheduling during the calendar year, if assets cannot be submitted in time

Full page ad required materials

Specifications

Image size

Exactly 8.5 inches x 11 inches (no bleed)

File type

PDF

File size

3MB max

URL

Linking URL is required

Submit assets to

Deadlines

5 business days prior to launch

Required materials

Specifications

Company logo

Dimensions: Minimum 500×500 pixels

File type: JPG, PNG or AI

 

Please provide white and dark logos

Company description

50-100 words max

Speaker information

Name

Title

Bio – max 250 words

Contact information – email & LinkedIn

Speaker headshot

Dimensions: 500×500 pixels

File type: JPG or PNG

File format: High-resolution

Submit assets to

Deadlines

Materials submitted and kick-off call scheduled 6 weeks before event

Required materials

Specifications

Company logo

Dimensions: Minimum of 300 pixels wide

File type: JPG or PNG

Company description

Brief company description

350 characters maximum

Assets

2-3 white papers or eBooks

Abstract/Summary

500-750 characters in length

Standard registration fields

Data gathered: name, job function, company, email address, phone, state, country, company revenue

Custom registration fields are available at an additional cost

Submit assets to

Deadlines

5 business days prior to launch

No event advertising (live, digital event or webinar) with dates that conflict with TDM event dates will be accepted.
2024 event schedule:

MarTech Spring: Mar 19-20; SMX Advanced: Jun 11-12; MarTech Fall: Sep 24-25; SMX Next: Nov 14-15