Audio: Must be encoded at a volume less than or equal to -12 dB.
Important:
Audio: Must be user initiated with a click, no hover. “Start” and “stop” or “mute” buttons are required. Creatives must include a user-initiable “replay” button. Border: 1×1 contrasting border is suggested
Compressed JPG only. Max files size 250KB. Flash is not accepted. No looping accepted. Cannot be 3rd party served. One creative unit only. Color must extend to full width and height of image. Cannot have white border.
Cube: 300 X 250 Article banner: 800×440
JPG, GIF, PNG, HTML5. Looping limited to 3. Can be 3rd Party served. Flash is not accepted.Max file sizes: 300×250 – 40KB; 800×440 – 75KB
Specifications: Please provide individual assets. TDM will build out the HTML.
Subject line
70 characters or less, including spaces
Client banner
Header: 600×250 pixels
Client Logo
PNG format with transparent background
Client copy
Max 2,000 characters
Trackable URL & CTA Button
Trackable links/URLs and HEX code for CTA button
Contact information
Client contact responsible for receiving & approving test emails
Test Message
A test will be sent to the contact provided. Approval required 48 hours after receipt of proof, and no later than 48 hours prior to deployment date.
Deployment Dates
Email promotion for MarTech & Search Engine Land deploy on Tuesdays or Thursdays of the week/sponsorship purchased; Search Engine Roundtable deploys on Wednesdays. Martech FYI deploys on Wednesdays.
Materials Due:
Assets are due by 10am (ET) Monday the week prior to the newsletter sponsorship.
300 x 250 unit. GIF or JPEG. Maximum file size 40KB. Cannot be third party served. Customer can provide click trackers. Be aware that animated GIFs are not supported in all email clients.
Webinar title, abstract and content to be developed in conjunction with TDM. Sponsor to provide at least one speaker.
Materials and Kick off Call Due:
6 weeks before event
CONTENT SYNDICATION
Required Materials
Specifications:
Company Logo
Image Size: Minimum of 300 pixels wide
File Type
PNG or JPG
Company Description
Brief company description, 350 characters maximum
Assets:
2-3 white papers or eBooks (refer to Guidelines)
Asset Abstract/Summary:
500-750 characters in length. Standard registration fields. Data gathered: name, job function, company, email address, phone, state, country, company revenue. Custom registration fields are available at an additional cost.