The PLG Calculator is a strategic simulator for you to estimate the impact of your product-led growth initiatives. By entering key metrics like users, conversion rates, and churn rate, this calculator will provide you with user growth projections, revenue, and overall business impact.
Instructions:
- Enter the number of initial paying users you are starting with.
- Enter the amount of organic traffic per month you expect.
- Enter your monthly paid spend (USD).
- Enter your average conversion rate from trials/free accounts to paying users.
- Enter the price of your application or software (USD).
- Enter your monthly churn rate (the percentage of paying users who leave each month).
- Click calculate to review the results including total traffic, monthly registrations (new trials or free accounts), new monthly subscribers and new monthly revenue. You can also review a 12-month projection provided as a table below the results.
PLG Marketing Calculator
Enter the number of paying users at the start of the year.
Enter the conversion rate from trials to paying users.
Enter the number of visitors arriving organically each month.
Enter the monthly subscription fee.
Enter the amount spent on ads monthly.
Enter the monthly churn rate.
12-Month Projection
| Month | Paying Users | Monthly Revenue |
|---|
Want more resources or information? Check out these resources:
- Product-led growth: 3 important lessons from the front line
- Beyond attendance: Unlocking B2B growth with event-led strategies
- How to identify high-churn personas in B2B and mitigate their risk
Learn more about Third Door Media advertising and marketing solutions!
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