The step that product-led growth teams overlook.
PLG is akin to religion for some marketers. They’re obsessed with creating products that are easy to use and provide a remarkable user experience. Customers share their experience with others and upgrade to paid versions.
Organic amplification is cost effective, but unreliable when you’ve got acquisition targets to meet. Your house mailing list is effective, but after scores of cold outreaches your preaching to an unresponsive choir.
Amplification – getting your exceptional software in the hands of marketers – is the answer. You need a partner to boost awareness of your offering to your ideal customers. And to do it cost-effectively.
If your ICP is marketers, Third Door Media’s MarTech and Search Engine Land can amplify your offer to more than 1 million of them. Solutions include:
- Live demos at the largest digital events for marketers: MarTech (September 24-25) and SMX (November 13-14)
- Newsletters & email promotions
- Posts amplified on our websites, newsletters and social media platforms
Find out how effective and economical PLG amplification can be. Contact us today!