Back in 1992, Bruce Springsteen released a song called “57 Channels (and Nothin’ On).” The problem has only gotten worse since then, of course. But our televisions aren’t the only place where the number of channels has exploded. We see it in our marketing too.
This week we’re sharing two content pieces from our web properties that focus on popular B2B marketing channels, specifically email marketing and paid media. We’re also sharing articles on marketing team alignment and effective AI strategy.
Marketing channels like email, marketing team structure and AI will all be part of the conversation at the Fall MarTech Conference coming your way in September. If you’re interested in contributing to the conversation and becoming a sponsor of this two-day virtual event, contact us today.
4 tips to build customer loyalty with email
Key ad platform updates of 2024 (so far): A B2B marketer’s review
How to bridge the gap between creative marketers and marketing analysts