How would you describe your relationship with your marketing data?
Marketers spent $3.75 billion on data in 2023, but clearly many marketing organizations are struggling with issues like data quality, siloed data and their ability to analyze data to find the valuable nuggets of information.
While your team might be purchasing data to uncover intent signals or to enrich and update your customer and prospect data, much is also being made of first-party data.
This week we’re sharing content from our MarTech and Search Engine Land brands that will help your team improve its relationship with its data.
If your goal is to reach and engage with digital marketing professionals, Third Door Media has programs that may meet your needs. Contact us today.
What does ‘better data quality’ mean for marketers? And how do we get there?
How to harness marketing data to support holistic business strategy
Why first-party data alone won’t solve marketers’ challenges
How to harness the power of data gathering for SEO