Lead Gen Calculator for SaaS marketers

The Lead Gen Calculator is designed to help SaaS marketers simulate the ROI of a campaigns by calculating costs, conversions, and potential revenue. By entering variables like the number of leads, conversion rates, and sales metrics, you’ll get instant feedback. Try different combinations to simulate the effectiveness of a given marketing tactic.

Instructions:

  1. Select or enter a cost per lead (CPL). The rates in the drop-down are examples, and you can enter a custom value as well.
  2. Enter the number of leads you’d like to generate with this campaign.
  3. OPTIONAL: Enter the number of “filters” you want to add to the campaign. Filters add cost but allow you to target your campaign. An example might be the size of target companies, specific titles or geography.
  4. Enter an expected conversion rate from your marketing leads.
  5. Enter the average close rate you see from marketing-created leads.
  6. Enter the average purchase value of whatever it is you are selling.
  7. Enter your typical sales cycle in months.
  8. Press calculate to review the results.

Adjust or play with the calculator to give you a simple way to model out and compare different campaigns.

Lead Gen Calculator

Select an example lead generation tactic. The rates are averages based on our research and common media rates.
Enter the number of leads you want to buy.
Select up to 3 filters. Filters can help get more specific leads but add cost to your campaign. Example filters include Director level or above, U.S. only, or any specific vertical.
Enter your average conversion rate for opportunities created from the campaign.
Enter your average close rate for deals.
Enter your average purchase value.
Enter your average sales cycle in months.

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