The CPM (cost per thousand) Calculator helps you maximize your ad budgets by estimating impressions, clicks, and cost per click based on budget, channel, and click-through rate (CTR). It’s a quick, essential simulator for planning and optimizing ad campaigns to ensure you get the most out of every dollar spent.
Instructions:
- Set your budget (USD).
- Enter an estimated CPM (sample CPMs are shown for reference)
- Enter an estimated click-through rate. We set a default value of .0046 but feel free to change it and create different simulations.
- Click Calculate and review the results.
CPM Calculator
Enter your campaign budget. (USD)
Enter your CPM rate (e.g., $3 for Google Display Network, $5 for Facebook, $20 for LinkedIn.)
Enter the estimated click-through rate (CTR) as a percentage (e.g., 0.46% or 0.5%).
Want more resources or information? Check out these resources:
- Pay Per What? Choosing Pricing Models In Digital Advertising
- Save Time & Money Buying Your Targeted CPM From Google
Learn more about Third Door Media advertising and marketing solutions!
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