Specifications

 

Click on one of the marketing programs below to get the details on asset and deliverable requirements.

Display Banners

Required Materials

Search Engine Land and MarTech:

  • Dimensions: 300×250, 300×600,  800×440
  • File type: JPG, PNG, GIF or HTML5
  • File size: 300×250 = 40KB max; 300×600 & 800×440 = 75KB max (larger images will be compressed)

Search Engine Roundtable: 

  • Dimensions: 300×250, 970×250
  • File type: JPG, PNG, GIF or HTML5
  • File size: 300×250 = 40KB max; 970×250 = 75KB max (larger images will be compressed)

Additional requirements:

  • Maximum of 3 creatives per ad size
  • All units may be 3rd party served
  • Background color must extend to full width and height of image or banner must have outline

HTML5 Guidelines:

Submit assets to

[email protected]

Deadlines

Display banner assets are due 5 business days prior to launch

Creative refreshes require 2 business days

Due dates may vary during holidays

Marquee Banners

Required Materials

The Marquee Sponsorship runs weekly from Monday to Sunday

  • Search Engine Land: maximum of 2 sponsors per week (50% SOV per sponsor)
  • MarTech: maximum of 1 sponsor per week (100% SOV)

Marquee desktop banner

  • Dimension: 1920×450
  • File size: 250KB max (larger images will be compressed)
  • File type: JPG or PNG only (HTML5, GIF and looping not accepted)
  • ALT text: Please provide brief description for each image

Marquee mobile banner

  • Dimension: 320×100
  • File size: 35KB max (larger images will be compressed)
  • File type: JPG or PNG only (HTML5, GIF and looping not accepted)
  • ALT text: Please provide brief description for each image

Additional Requirements:

  • Cannot be 3rd party served, but may provide click and impression trackers
  • Maximum of 2 creatives per ad size per week
  • Cannot change creative during week
  • Background color must extend to full width and height of image or banner must have outline

Submit assets to

[email protected]

Deadlines

Banner assets are due 5 business days prior to launch

Creative refreshes require 2 business days

Due dates may vary during holidays

P.S. Ad Unit

Search Engine Land & MarTech Newsletters

Required Materials
  • Copy: Max 45 words with one link
  • URL: If not embedded, specify which text to hyperlink
  • Frequency: 2 times per week (either Mon & Wed or Tue & Thu)

Integrated Ad Unit

Search Engine Land & MarTech Newsletters

Required Materials
  • Company name (for “Sponsored by:” line)
  • Headline: Max 60 characters
  • Image: 1920×1080, JPG/PNG, max 250KB (no GIFs)
  • Copy: Max 80 words total
    • Description: Max 50 words
    • Bullets: Max 10 words each
  • CTA button copy: Max 25 characters
  • CTA URL
  • Frequency: The ad runs 5 days per week
  • Maximum of two sponsors per week

Dedicated Email

Search Engine Land, MarTech and Search Engine Roundtable

Required Materials
  • Subject line: Max 70 characters (including spaces)
  • Preheader: Max 70 characters (including spaces) – optional
  • Header image: must be 600px wide, max 300px high, max 100KB, JPG/PNG
  • Other images: May include one additional image within body, specs are the same as header image
  • Copy: Max 2,000 characters
  • Logo: Minimum 600px wide with transparent background
  • CTA button copy: Max 25 characters
  • CTA button HEX code for button background color
  • Landing page URL (linked to header image and CTA button)
  • Links in the body copy are recommended, but not required
  • Please provide individual assets. We cannot accept an HTML file.

Test Message
  • Test message will be sent to everyone on the email string unless specific email addresses are provided.
  • Please provide changes within 24 hours of receipt of the proof.
  • Final approval must be received 2 business days prior to deployment.
  • If approval is not received, last version of the test message will deploy.

Deployment Dates
  • Dedicated emails for MarTech & Search Engine Land deploy on Tuesdays and Thursdays
  • Dedicated emails for Search Engine Roundtable deploy on Wednesdays

Newsletter Banner

Search Engine Roundtable Newsletter

Required Materials
  • Dimensions: 300×250
  • File type: JPG, PNG
  • File size: 40KB max
  • Frequency: Banner will run 5 days per week

Submit assets to

[email protected]

Deadlines

Assets are due by 12PM ET, the Monday prior to the week the newsletter publishes

Due dates may vary during holidays.

FYI Dedicated Email

Required Materials
  • Subject line: Max 70 characters (including spaces)
  • Preheader: Max 70 characters (including spaces) – optional
  • Header image: must be 600px wide, max 300px high, max 100KB, JPG/PNG
  • Other images: May include one additional image within body, specs are the same as header image
  • Copy: Max 2,000 characters
  • Logo: Minimum 600px wide with transparent background
  • CTA button copy: Max 25 characters
  • CTA button HEX code for button background color
  • Landing page URL (linked to header image and CTA button)
  • Links in the body copy are recommended, but not required
  • Please provide individual assets. We cannot accept an HTML file.

Test Message
  • Test message will be sent to everyone on the email string unless specific email addresses are provided.
  • Please provide changes within 24 hours of receipt of the proof.
  • Final approval must be received 2 business days prior to deployment.
  • If approval is not received, last version of the test message will deploy.

Deployment Dates

Dedicated emails for MarTech FYI and Search Engine Land FYI deploy on Mondays and Wednesdays

Submit assets to

[email protected]

Deadlines

Assets are due 5 business days prior to deployment date

Sponsored Article

Required Materials

Copy: 1,500 words max

Headline: 75 characters max (including spaces)

Subhead: 140 characters max (including spaces)

Featured image: (required)

  • The featured image should be relevant and enhance the article content. Overly promotional images may not be accepted.
  • Dimensions: 1920×1080; File size: 250KB max; File type: JPG or PNG
  • ALT text: Please provide brief description of the image
  • NOTE: In accordance with our company policy, we are unable to accept stock photography for sponsored content, even if it’s properly licensed for use on third-party websites. All images must be original, AI generated or a product screenshot.

Other images: (optional)

  • The article may include up to 10 images (not including the featured image)
  • File names must include numbers to indicate the order in which the images appear in the article
  • Dimensions: 800×450 max; Size: 75KB per image; Type: JPG, PNG, GIF
  • ALT text: Please provide brief description for each image
  • NOTE: In accordance with our company policy, we are unable to accept stock photography for sponsored content, even if it’s properly licensed for use on third-party websites. All images must be original, AI generated or a product screenshot.

Company description: (required)

  • 100 words max
  • This should be a brief description of the company, not the author

Company logo: (required)

  • Dimensions: 140×140; File size: 30KB max; File type: JPG or PNG

Social:

  • Provide links to company’s LinkedIn and/or X pages
  • At least one is required

Links/URL:

  • All links that appear within your article will be rel=sponsored and rel=nofollow
  • We are unable to provide the number of views to your site or clicks on your links, and recommend that you include tracking on your URLs
  • We cannot accept links to our competitor sites
  • At least one link is required

Sponsored Post

Required Materials

Copy: 500 words max

Headline: 75 characters max (including spaces)

Subhead: 140 characters max (including spaces)

Featured image: (required)

  • The featured image should be relevant and enhance the article content. Overly promotional images may not be accepted.
  • Dimensions: 1920×1080; File size: 250KB max; File type: JPG or PNG
  • ALT text: Please provide brief description of the image
  • NOTE: In accordance with our company policy, we are unable to accept stock photography for sponsored content, even if it’s properly licensed for use on third-party websites. All images must be original, AI generated or a product screenshot.

Company description: (required)

  • 100 words max
  • This should be a brief description of the company, not the author

Company logo: (required)

  • Dimensions: 140×140; File size: 30KB max; File type: JPG or PNG

Social:

  • Provide links to company’s LinkedIn and/or X pages
  • At least one is required

Links/URL:

  • All links that appear within your article will be rel=sponsored and rel=nofollow
  • We are unable to provide the number of views to your site or clicks on your links, and recommend that you include tracking on your URLs
  • We cannot accept links to our competitor sites
  • At least one link is required

Submit assets to

[email protected]

We will provide you with a link to a Google Doc to use to submit the content. All images must be sent by email.

Deadlines

All assets are due 7 business days prior to the publication date

Delays may result in postponement of publication

We will allow a one-time rescheduling during the calendar year, if assets cannot be submitted in time

Sponsored Social Postings

Required Materials

Copy

Maximum 1,500 characters

Image

NOTE: In accordance with our company policy, we are unable to accept stock photography for sponsored content, even if it’s properly licensed for use on third-party websites. All images must be original, AI generated or a product screenshot.

Dimensions: 1920×1080 and 1080×1080
File size: 250KB max (larger images will be compressed)
File type: PNG

Links/URL

We are unable to provide the number of views to your site or clicks on your links, and recommend that you include tracking on your URLs

Submit assets to

[email protected]

Deadlines

All assets are due 7 business days prior to the publication date

Delays may result in postponement of publication

We will allow a one-time rescheduling during the calendar year, if assets cannot be submitted in time

Full page ad required materials

Specifications

Image size

Exactly 8.5 inches x 11 inches (no bleed)

File type

PDF

File size

3MB max

URL

Linking URL is required

Submit assets to

[email protected]

Deadlines

5 business days prior to launch

Required materials

Specifications

Company logo

Dimensions: Minimum 500×500 pixels

File type: JPG, PNG or AI

 

Please provide white and dark logos

Company description

50-100 words max

Speaker information

Name

Title

Bio – max 250 words

Contact information – email & LinkedIn

Speaker headshot

Dimensions: 500×500 pixels

File type: JPG or PNG

File format: High-resolution

Submit assets to

[email protected]

Deadlines

Materials submitted and kick-off call scheduled 6 weeks before event

Required materials

Specifications

Company logo

Dimensions: Minimum of 300 pixels wide

File type: JPG or PNG

Company description

Brief company description

350 characters maximum

Assets

2-3 white papers or eBooks

Abstract/Summary

500-750 characters in length

Standard registration fields

Data gathered: name, job function, company, email address, phone, state, country, company revenue

Custom registration fields are available at an additional cost

Submit assets to

[email protected]

Deadlines

5 business days prior to launch