Click on one of the marketing programs below to get the details on asset and deliverable requirements.
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Required materials |
Specifications |
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Marquee weekly sponsorship |
Website banner dimensions: 1920×624
Mobile banner dimensions: 320×100
Cannot be 3rd party served, but may provide click and impression trackers Maximum of 2 creatives per ad size per week Cannot change creative during week Background color must extend to full width and height of image or banner must have outline |
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Display banners |
Dimensions for Search Engine Land and MarTech: 300×250, 300×600, 800×440 Dimensions for Search Engine Roundtable: 300×250, 970×250 File type: JPG, PNG, GIF or HTML5 File size: 300×250 = 40KB max; 970×250, 300×600 & 800×440 = 75KB max
ALT text: Please provide brief description for each image Maximum of 3 creatives per size All units may be 3rd party served Background color must extend to full width and height of image or banner must have outline HTML5 Guidelines:
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Submit assets to |
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Deadlines |
Banner assets are due 5 business days prior to launch Creative refreshes require 2 business days Due dates may vary during holidays |
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Newsletter sponsorship required materials |
Specifications |
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Newsletter banner ad (required) |
Dimensions: 300×250 File size: 150KB max (larger images will be compressed with ImageOptim) File type: JPG, PNG, GIF (please note animated GIFs are not supported in all email clients) ALT text: Please provide brief description for the image |
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Email promotion required materials |
Specifications (Please provide individual assets. We cannot accept an HTML file.) |
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Copy |
Maximum of 2,000 characters |
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Subject line |
70 characters or less, including spaces |
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Preheader (optional) |
70 characters or less, including spaces |
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Header banner |
Dimensions: Width must be 600 pixels with a maximum height of 300 pixels File size: 100KB max (larger images will be compressed with ImageOptim) File type: JPG, PNG or GIF (GIF may not be supported in all email clients and are not recommended) ALT text: Please provide brief description for the image |
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Logo |
Dimensions: Recommend at least 600 pixels wide File size: 30KB max (larger images will be compressed with ImageOptim) File type: JPG or PNG with transparent background |
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Other images (optional) |
You may include one additional image within the body of the email Dimensions: Width must be 600 pixels and maximum height is 200 pixels File size: 100KB max (larger images will be compressed with ImageOptim) File type: JPG or PNG only ALT text: Please provide brief description for the image |
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URL/Links |
Header image and CTA button will be hyperlinked. We will use the same URL unless separate links are provided. Links in the body copy are recommended, but not required. |
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CTA button |
Button copy: 20 characters or less, including spaces Please provide HEX code. If none is provided, we will select one that matches the header banner or logo. |
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Test message |
Test message will be sent to everyone on the email string unless specific email addresses are provided. Please provide changes within 24 hours of receipt of the proof. Final approval must be received 2 business days prior to deployment. If approval is not received, last version of the test message will deploy. |
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Deployment dates |
ePromos for MarTech & Search Engine Land deploy on Tuesdays and Thursdays ePromos for Search Engine Roundtable deploy on Wednesdays |
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Submit assets to |
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Deadlines |
Assets are due by 12PM ET, the Monday prior to the week the newsletter publishes Due dates may vary during holidays. |
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Required materials |
Specifications (Please provide individual assets. We cannot accept an HTML file.) |
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Copy |
Maximum of 2,000 characters |
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Subject line |
70 characters or less, including spaces |
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Preheader (optional) |
70 characters or less, including spaces |
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Header banner |
Dimensions: Width must be 600 pixels with a maximum height of 300 pixels File size: 100KB max (larger images will be compressed with ImageOptim) File type: JPG, PNG or GIF (GIF may not be supported in all email clients and are not recommended) ALT text: Please provide brief description for the image |
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Logo |
Dimensions: Recommend at least 600 pixels wide File size: 30KB max (larger images will be compressed with ImageOptim) File type: JPG or PNG with transparent background |
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Other images (optional) |
You may include one additional image within the body of the email Dimensions: Width must be 600 pixels and maximum height is 200 pixels File size: 100KB max (larger images will be compressed with ImageOptim) File type: JPG or PNG only ALT text: Please provide brief description for the image |
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URL/Links |
Header image and CTA button will be hyperlinked. We will use the same URL unless separate links are provided. Links in the body copy are recommended, but not required. |
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CTA button |
Button copy: 20 characters or less, including spaces Please provide HEX code. If none is provided, we will select one that matches the header banner or logo. |
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Test message |
Test message will be sent to everyone on the email string unless specific email addresses are provided. Please provide changes within 24 hours of receipt of the proof. Final approval must be received 2 business days prior to deployment. If approval is not received, last version of the test message will deploy. |
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Deployment dates |
ePromos for MarTech FYI and Search Engine Land FYI deploy on Mondays and Wednesdays |
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Submit assets to |
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Deadlines |
Assets are due 5 business days prior to deployment date |
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Required materials |
Specifications |
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Copy for articles |
1,500 words max |
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Copy for posts |
500 words max |
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Headline (article & post) |
75 characters max (including spaces) Required |
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Subhead (article & post) |
140 characters max (including spaces) Required |
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Featured image (article & post) |
The featured image will appear below your headline and sub-head and is required. The image should be relevant and enhance the article content. Overly promotional images may not be accepted. Dimensions: 1920×1080 File size: 250KB max (larger images will be compressed with ImageOptim) File type: JPG or PNG ALT text: Please provide brief description of the image Required |
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Other images (article only) |
The article may include up to 10 images (not including the featured image)
Dimensions: 800×450 max Size: 75KB per image (larger images will be compressed with ImageOptim) Type: JPG, PNG, GIF ALT text: Please provide brief description for each image |
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Company description (article & post) |
100 words max This should be a brief description of the company, not the author Required |
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Company logo (article & post) |
Dimensions: 140×140 File size: 30KB max (larger images will be compressed with ImageOptim) File type: JPG or PNG Required |
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Social (article & post) |
Provide links to company’s LinkedIn and/or X pages At least one is required |
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Links/URL (article & post) |
All links that appear within your article will be rel=sponsored and rel=nofollow We are unable to provide the number of views to your site or clicks on your links, and recommend that you include tracking on your URLs We cannot accept links to our competitor sites At least one link is required |
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Submit assets to |
We will provide you with a link to a Google Doc to use to submit the content. All images must be sent by email. |
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Deadlines (article & post) |
All assets are due 7 business days prior to the publication date Delays may result in postponement of publication We will allow a one-time rescheduling during the calendar year, if assets cannot be submitted in time |
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Full page ad required materials |
Specifications |
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Image size |
Exactly 8.5 inches x 11 inches (no bleed) |
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File type |
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File size |
3MB max |
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URL |
Linking URL is required |
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Submit assets to |
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Deadlines |
5 business days prior to launch |
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Required materials |
Specifications |
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Company logo |
Dimensions: Minimum 500×500 pixels File type: JPG, PNG or AI
Please provide white and dark logos |
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Company description |
50-100 words max |
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Speaker information |
Name Title Bio – max 250 words Contact information – email & LinkedIn |
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Speaker headshot |
Dimensions: 500×500 pixels File type: JPG or PNG File format: High-resolution |
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Submit assets to |
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Deadlines |
Materials submitted and kick-off call scheduled 6 weeks before event |
No event advertising (live, digital event or webinar) with dates that conflict with TDM event dates will be accepted.
2024 event schedule:
MarTech Spring: Mar 19-20; SMX Advanced: Jun 11-12; MarTech Fall: Sep 24-25; SMX Next: Nov 14-15