Marketing technology software vendors have achieved little brand recognition, according to the results of an exclusive survey of more than 600 Marketing Land readers. Recognition of marketing technology brands is limited to just a handful of companies. Only 10 companies achieved significant recognition in the unaided brand study. They were named as recognizable brands by more than 10% of those responding. Almost 90% of companies were mentioned by fewer than 1% of those responding. Percent of Participants Responding Source: Marketing Land Brand Survey, November-December 2013 (605 respondents) Survey Methodology We invited Marketing Land readers, by invitations in website banners and […]
Our friends at gShift earned a 50% discount on their next SMX booth by participating in our Cash Back program. You can too! Keep reading to learn how. The SMX Cash Back program rewards participating exhibitors and sponsors for selling conference tickets. The way we figure it, the more people who attend SMX conferences the better it is for everyone. And our exhibitors and sponsors can reach people who would benefit from attending SMX. The program is simple. You earn 15% of the value of each conference ticket sold toward exhibiting at a future SMX conference. In round numbers, selling […]
Following the success of the European and UK Search Awards, the inaugural US Search Awards was held in association with PubCon in Las Vegas, Nevada last week week. Leading search marketing individuals, organizations, and agencies were recognized at the ceremony last Wednesday night as twenty-two awards were presented for various categories. Categories included Best Use of Search in Retail, Finance, and Travel/Leisure, Local Campaigns, SEO, Management Software, Agency, and Search Personality of the Year. Search Engine Land was awarded Best Blog of 2013 where Director of Audience Development, Elisabeth Osmeloski and Contributing Editor, Greg Finn accepted the award. Published by […]
Before deciding what to order at a restaurant I’m visiting for the first time, I frequently ask the server what he would order. I might be in the mood for fish, but the variety and how it’s prepared are endless. And the menu rarely tells the whole story. The description says “Local Blackened Swordfish”, but without asking I wouldn’t know that crusted Parmesan and caramelized cauliflower (yum!) are in the mix. The server is the restaurant’s sales person. He’s got a self interest in what I order to maximize his earnings for the evening. But if he’s talented, he’s likely […]
For the third consecutive year, Third Door Media, Inc. has been named to Inc. Magazine’s list of the 5000 fastest growing private companies in the United States. Founded in 2006, Third Door Media serves internet marketers with information products and provides marketing services to industry vendors. For the 2013 list, Inc. Magazine ranked companies in various business categories according to percentage revenue growth from 2009 through 2012. Third Door Media was ranked 30th in the top 100 media companies and 25th in the top 100 Connecticut companies, and reported revenue growth of 134% during the period. Third Door Media’s properties […]
Marketing Land has released the first internet marketing news app for Google Glass. Users can choose to get all of Marketing Land’s daily news and analysis, or they can select content channels that interest them most, including social media, email marketing, analytics and more. “We’re excited to offer Glass owners the first app that’s dedicated exclusively to online marketing news, and we’re sure they’ll enjoy getting updates on the go in near real-time,” said Matt McGee, Marketing Land’s Editor-In-Chief (and an original Glass Explorer). “The app also gives us a chance to learn first-hand about the challenges and opportunities of […]
Try this the next time you’re hankering for a healthy dose of humility. Walk into a bar and say to the first person you find attractive “Hey, you want to start a family?” I’m guessing your chances of getting a “yes” are about the same as winning the $500 million Power Ball drawing. Yet, marketers do the equivalent every day, and I saw it again yesterday.
The first Italian edition of SMX will be held in Milan, November 7-8. Agenda will focus on search and social media marketing tactics. Redding, CT (PRWeb) February 22, 2013 – The world’s largest internet marketing event series, Search Marketing Expo – SMX, has added Milan, Italy to its list of destinations for 2013. SMX Milan will take place November 7-8, with pre-conference workshops scheduled for November 6. SMX Milan will be co-produced by Search Marketing Expo owner Third Door Media and Business International/Fiera Milano Media. “We’re thrilled to be working with Fiera Milano, Italy’s largest and most prestigious events company, […]
Last time I wrote about “CEO Steve,” who runs a SAAS (software as a service) business. Steve was about to waste everything he invested on marketing because he didn’t have any framework for quantifying success. This column will reveal the three essentials Steve (and you) need(s) to know to make a sound marketing investment.
2013 got off to a great start. I got an e-mail on New Year’s Day from a friend who is on the board of a company that needs to reach internet marketers. This company is a SAAS startup — the kind of company the Sand Hill Road crowd dreams about: huge potential market, scaleable, and no competitors I know of.