Redding, CT - January 30, 2008 — Search Marketing Expo - SMX West today announced its current list of conference sponsors, exhibitors and partners. More than 60 businesses, media outlets and organizations representing a wide range of specialties within the search industry will be represented at the conference, to be held February 26-28 at the Santa Clara Convention Center.

The conference is programmed by renowned search experts Danny Sullivan and Chris Sherman, who programmed the industry’s first conference ten years ago.  The full list of sponsors, partners and exhibitors is available online. Additionally, information on remaining sponsorship opportunities is available on the SMX West web site, or by contacting VP of Sales Sean Moriarty at sean (at) thirddoormedia.com or 203-536-4004.

Industry Leaders Sponsoring SMX West

SMX West sponsors include Premier Plus sponsor iProspect; Platinum sponsors DoubleClick, Google and Microsoft Ad Center & Live Search; and Gold sponsors Advertising.com, Bruce Clay, Inc., and ClickPath.

“iProspect is really looking forward to our participation as the Premier Plus sponsor of SMX West,” said Bill Muller, iProspect’s vice president of marketing. “We’re excited about the exposure to key search marketing influencers and decision-makers that the event will provide, and are also thrilled to be able to contribute to the educational value of the event by sponsoring Thursday morning’s session on ‘The Ten Truths Every CMO Must Know About Search Marketing’ moderated by Chris Sherman.  SMX West is the first major search marketing event of 2008, and we’re proud to associate the iProspect brand with its inaugural edition.”

SMX West Exhibitors

Conference exhibitors include 24/7 Real Media, Inc., 7Search, ABC Search, Acquisio, Aquent, Dozier Internet Law, P.C., Efficient Frontier, eZanga, HackerSafe, iClimber, iCrossing, Ingenio, IZEA, Local.com, LookSmart, Lyris HQ, Marin Software, MatchCraft, Matchpoint, Media Boost, Medio Systems, Moniker, Nemedia S.A., Net Concepts, Onward Search, Orange Soda, Position2, Search Force, Sendori, SEOmoz, SLI Systems, Smart Search Marketing, Soothware, Sure Hits, Web Certain, Widemile, and ZoomInfo.

SMX West Media and Association Partners

Conference media partners include eM+C, Jobs In Search, PRWeb, Revenue Magazine, Website Magazine, Search Marketing Now, Search Marketing Standard, Target Marketing Magazine, Top Rank, Visibility Magazine, and Webmaster Radio. 

Association partners include ICMA, Marketing Executive Networking Group (MENG), Northwest Internet Advertising Group (NWIAG), San Francisco Bay Area Interactive Group, Search Engine Marketing Professionals of Portland, SEMPO, Social Media Club, SVAMA, SVPMA - Silicon Valley Product Management Association, The Mobile Marketing Association, Web Analytics Association, WOMMA and Yellow Pages Association.

Registration Information

Registration from until February 25th will be $1395. On-site registration will be $1595. Visit http://www.smxwest.com/register to register.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East. See the full list here.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information on Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy (at) mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire (at) thirddoormedia.com.

Conference and Expo events scheduled for Xiamen and Shanghai in 2008

Redding, CT USA and Xiamen, CHINA - January 16, 2008 - Search Marketing Expo (SMX) events will be produced in Xiamen and Shanghai as the result of an agreement between SMX parent Third Door Media, Inc. and China’s leading producer of events for internet and search marketing professionals, Timev Media.

“Regardless of the source, the consensus is that internet and search marketing is growing and will continue to grow very rapidly in China,” said Chris Elwell, Third Door Media President. “We’re privileged to be associated with Inway Ni and the experienced team at Timev Media, which has produced search marketing events in China since 2004,” Elwell added.

“With 162 million internet users and 32% annual growth, China represents great opportunity for the global internet and search marketing community,” said Timev Media Vice President Inway Ni. “We’re very excited to working with the experienced Third Door Media team, including search marketing experts Danny Sullivan and Chris Sherman, to bring the renowned Search Marketing Expo - SMX event brand to China. Together, we are confident we will provide valuable search marketing content in Chinese and other languages and markets,” Inway added.

Two 2008 Search Marketing Expo events in China are scheduled. The first will be held April 18-19 in Xiamen, to be followed in October with an event in Shanghai.

About Search Marketing Expo and Third Door Media

Search Marketing Expo - SMX events are produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo events include:

• SMX West - February 26-28, Santa Clara, CA
• SMX Munich - April 8-9, Germany
• SMX Sydney - April 10-11, Australia
• SMX Xiamen - April 18-19, China
• SMX Social Media - April 22-23, Long Beach, CA
• SMX Madrid - May 20-21, Spain
• SMX Advanced - June 3-4, Seattle, WA
• SMX East - October 6-8, New York, NY

Third Door Media also publishes Search Engine Land, an award winning news site for search marketers. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, a social media and social network site where online, search, and internet marketers share news stories, participate in subject-specific discussion forums, build networks and stay connected to hot topics in internet marketing.

About Timev Media

Timev Media’s experienced event team has produced internet and search marketing conferences and expositions since 2004. Timev Media’s events cover most cities in Asia including Hong Kong, Singapore, Seoul, and Tokyo. The company also publishes the Timev Internet Marketing portal (www.timev.com), with update news and information for internet marketers in China, in addition to internet marketing research reports.

Contacts:

For Third Door Media
Claire Schoen
claire@thirddoormedia.com
+01 (203) 664-1350

For Timev Media
Jon Qiu
Jon@timev.com
(592) 576-9935

Search Marketing Expo - SMX West today announced that Jim Lanzone, Brad Goldberg and Peter Norvig will join moderators Chris Sherman and Gord Hotchkiss for the ‘Generation Next’ keynote discussion.  Panel participants will discuss recent and current initiatives that are changing the search marketing landscape, as well as predict upcoming search trends.  The keynote discussion will take place on Thursday, February 28 at 9AM.

Redding, CT (PRWEB) January 7, 2008 — Search Marketing Expo - http://www.smxwest.com today announced that Jim Lanzone, Brad Goldberg and Peter Norvig will join moderators Chris Sherman and Gord Hotchkiss for the ‘Generation Next’ keynote discussion.  Panel participants will discuss recent and current initiatives that are changing the search marketing landscape, as well as predict upcoming search trends.  The keynote discussion will take place on Thursday, February 28 at 9AM.

SMX West takes place February 26-28, 2008 at the Santa Clara Convention Center in the heart of Silicon Valley, California. SMX West is programmed for search marketers of all skill levels; the event features more than 50 sessions conducted by search marketing community’s most well known experts and practitioners.

“To have visionaries from three of the world’s major search engines–Ask, Google and Microsoft–discussing the current state of search and looking into the future will be a great experience for our attendees,” said conference co-chair and keynote moderator Chris Sherman.  “It will be a fascinating experience for those who’ve been involved in search for years, as well as those who are brand new to search marketing.”

About the Panelists

Jim Lanzone, CEO of Ask.com
As CEO of Ask.com, Jim Lanzone is responsible for overseeing world-wide business operations. Ask.com is one of the world’s leading search engines, with more than 20 million users per month, offering unique tools and technologies that make search better. Previous to his role as CEO, Lanzone served as senior vice president and general manager of Ask.com US, leading product management, marketing and engineering for the Company. Lanzone joined Ask.com as vice president of product management in 2001.

Brad Goldberg, General Manager, Search Business Group, Microsoft Corporation
As General Manager of the Search Business Group, Brad Goldberg is responsible for product management, product planning, and marketing for Search. This includes current and future versions, and spans all search verticals like Local and Image Search, as well as customer segments including consumer and enterprise. Prior to this role, Brad was the General Manager of the Windows Client Product Management Group where he led product management, launch and planning for the Windows Vista as well as Internet Explorer, Windows Media Player, and Windows Update Services.

Peter Norvig, Director of Research, Google Inc.
Peter Norvig is Director of Research at Google Inc. He is a Fellow of the American Association for Artificial Intelligence and the Association for Computing Machinery, and co-author of ‘Artificial Intelligence: A Modern Approach’, the leading textbook in the field. Previously he was head of Computational Sciences at NASA.  He also served as an assistant professor at the University of Southern California and a research faculty member at the University of California at Berkeley Computer Science Department, from which he received a Ph.D. in 1986 and the distinguished alumni award in 2006.

Registration Information

Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit http://www.smxwest.com/register to register.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by http://thirddoormedia.com/. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site http://searchengineland.com/ . The company also produces http://searchmarketingnow.com/ , a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy at mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire at thirddoormedia.com

Search marketers interested in registering for the industry’s “must attend” search marketing conference, Search Marketing Expo - SMX West, should plan on doing so by January 11, 2008 in order to receive special early bird conference registration pricing. All-access registration pricing of $1195 ends at 11:59 EST on January 11; at midnight on January 12, all-access pricing will increase to $1395.

Redding, CT - January 3, 2008 - January 3, 2007 - Search marketers interested in registering for the industry’s “must attend” search marketing conference, Search Marketing Expo - SMX West, should plan on doing so by January 11, 2008 in order to receive special early bird conference registration pricing. All-access registration pricing of $1195 ends at 11:59 EST on January 11; at midnight on January 12, all-access pricing will increase to $1395.

Produced by Third Door Media, Inc., SMX West will take place in Santa Clara, CA from February 26-28, 2008. The agenda for the three-day multiple track event contains more than 50 sessions focusing on all aspects of search marketing. SMX West is being programmed by renowned search experts Danny Sullivan and Chris Sherman, who programmed the industry’s first conference ten years ago. The full SMX West agenda is available online.

Search marketers of all skill and experience levels, from novice to expert will benefit from attending SMX West. “For those new to search, we have the search marketing Boot Camp track,” explained conference programmer Danny Sullivan. “For those who are search marketing experts, we have a series of cutting-edge sessions on topics everything from decrypting your ad’s quality scores to understanding how to take advantage of Search 4.0. No matter what you search marketing background, you’ll leave SMX West with information you can immediately put into action.”

Registration Information

Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. One day access passes and networking-only passes are also available; visit SMXWest.com for details.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 350,000 unique users in October 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information on Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy at mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire at thirddoormedia.com.

Redding, CT – December 20, 2007 – Third Door Media, Inc., producers of the Search Marketing Expo conference series, today announced that they will serve as a sponsor for Search Engine Marketing Professionals Organization (SEMPO), a search industry advocacy group. The sponsorship combines the forces of two of the most well-known brands in the search industry.

“Having been involved in the conception of SEMPO, I’m especially thrilled to be working with the group as part of the search education process,” said Danny Sullivan, co-chair of SMX West and one of SEMPO’s founding advisors.

The sponsorship was announced in advance of Third Door Media’s first 2008 show, Search Marketing Expo—SMX West.  Held in Santa Clara, California from February 26-28, SMX West promises to be the “must attend” event for search marketing professionals of all skill levels.   As a result of the sponsorship, SEMPO members interested in attending SMX West are eligible for a 20% discount on the full registration price. 

Additionally, SEMPO is programming two sessions as part of the ‘Sponsors & Partners’ track at SMX West. The sessions are designed to help budding search marketers get a head-start with SEMPO’s certification process.

“The SEMPO/SMX partnership is such a natural fit,” noted Gord Hotchkiss, Chairperson of the SEMPO Board of Directors.  “We’re delighted to have the opportunity to spread the message of SEMPO’s mission—to provide a solid foundation for the growth of the entire search marketing industry—at a conference that will attract people with so many different levels of search marketing experience.”

“SEMPO members and prospective members will appreciate the quality speakers, networking opportunities and special events that are hallmarks of SMX events,” said Chris Elwell, president of Third Door Media. “We’re please to offer the membership of this outstanding organization special rates on all SMX events, including a 20% discount for SMX West.”

Registration Information

SEMPO members need only login to their SEMPO account at SEMPO.org, then follow the on-screen instructions listed under Member Discounts to redeem their discount.
Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit SMXWest.com for details.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which attracted 350,000 unique users in October 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information on Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy@mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire@thirddoormedia.com

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Representing thousands in over 30 countries, SEMPO has over 700 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google and Superpages.com. For more information, or to join the organization, please visit http://www.SEMPO.org .

Redding, CT (PRWeb) – December 17, 2007 – Search Marketing Expo – SMX West today announced that Cuill vice president of products Louis Monier and Search Engine Land.com Editor-In-Chief Danny Sullivan will headline the ‘Future of Search’ keynote series at SMX West.

SMX West takes place February 26-28, 2008 at the Santa Clara Convention Center in the heart of Silicon Valley, California. SMX West is programmed for search marketers of all skill levels; the event features more than 50 sessions conducted by search marketing community’s most well known experts and practitioners.

Louis Monier: Past, Present & Future of Search

Louis Monier has seen it all in the search space. Founder of AltaVista, he oversaw innovations still being used by many search engines today. At Google, he led the design for a faceted search engine. Monier also launched BabelFish, the first machine translation site, and was the first eBay Fellow, where he built a new search experience and engine for the ecommerce site.

Monier is presenting ‘Search: The Past, The Present and The Future’ on Wednesday, February 27 at 9AM. As vice president of products at Cuill (pronounced “cool”), he’s applying past and present knowledge toward Cuill’s future role in search. In his keynote conversation, Monier will share his thoughts on search over the years, as well as provide insight on how Cuill – a stealth search start-up with former Googlers as founders – hopes to shape the scene.

“While there are many search start-ups, the veteran search brainpower behind Cuill makes anyone sit-up and take notice. Yet Cuill has also been careful not to hype itself, to the degree few know much about it. I’m thrilled that attendees will be among the first to learn more about Cuill’s plans, plus hear Louis’s insights on search,” said Danny Sullivan, editor-in-chief of SearchEngineLand.com and chair of the SMX West event. “I’m excited to be a part of this inclusive event,” said Monier. 

“By reaching out to attendees with a wide variety of skill and knowledge levels when it comes to search marketing, SMX West is creating a situation that will ultimately benefit the entire search marketplace.  It will be the perfect arena to discuss where we’ve been, where we are, and where we’re going as an industry, and also to give search insiders an idea of what Cuill might offer.”

Sullivan to Discuss Search 3.0, Search 4.0 & Beyond

Danny Sullivan’s keynote will focus on the future of search and its effects on search marketers. He will discuss the implications of Search 3.0 (blended search) and Search 4.0 (personalized and social search), and take a look at likely developments beyond.In addition to programming SMX West, Sullivan is founder of Search Engine Land, a search industry news blog that boasts more than 300,000 readers each month.  Sullivan will speak at 9AM on Tuesday, February 26. 

Registration Information

Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit SMX West to register.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 350,000 unique users in October 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy@mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire@thirddoormedia.com 

For Cuill, contact Andrea MacLean of Manning, Selvege & Lee at 415-293-2796 or andrea.maclean@mslpr.com.

Redding, CT – November 19, 2007 – Search Marketing Expo – SMX West today revealed the agenda for the upcoming SMX West conference, to be held February 26-28, 2008 at the Santa Clara Convention Center. The agenda for the three-day multiple track event contains more than 50 sessions focusing on all aspects of search marketing.

The conference is programmed by renowned search experts Danny Sullivan and Chris Sherman, who programmed the industry’s first conference ten years ago. The full SMX West agenda is available online.

Search marketers of all skill and experience levels, from novice to expert will benefit from attending SMX West. “In developing the agenda, our focus was on two things: first, ensuring that we had the absolute best, completely undiluted search marketing content,” said Sullivan. “Second, we focused on making sure that any marketer who attends will be able to walk out of the conference and immediately implement techniques and best practices they learned at the show.

“Our agenda—with more than fifty sessions covering everything from search marketing fundamentals in the SMX Boot Camp, to previews of Search 3.0 and 4.0 concepts for very experienced search marketers—is the end result of that focus,”‘ Sullivan added. “In addition, our satisfaction guarantee makes attending SMX West a risk-free proposition for anyone needing to get in or stay current with search marketing.”

SMX West will feature sessions devoted to a wide variety of search marketing topics, including:

• Paid search: Avoiding pay-per-click pitfalls, decrypting quality scores and defending your budget against new ad fads.
• Search 3.0: ‘Blended’ results and the new impact of images/videos, local and online retail search
• SMX Boot Camp: Designed for search marketing novices, these sessions cover keyword research, copywriting and link-building fundamentals, an intro to PPC advertising and more
• SEO: Search engine optimization for Web 2.0 sites, web design, demystifying domains and URLs.
• Search 4.0: Personalized search, behavioral targeting and how the social graph will change search and search marketing.
• Marketing: Branding and search, online reputation management and creating online/offline search synergy.

In addition to the tracks and topics above, SMX West will offer sessions that cover everything from legal issues related to search to landing pages and multivariate testing, growing your SEM firm, web analytics fundamentals and much more—see the SMX West agenda.

Special Q+A sessions are also planned, where attendees can ask questions of search engineers or participate in roundtable discussions with experts in analytics, paid search, and other search marketing specialties.

Registration Information

Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit http://www.smxwest.com/register to register.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 350,000 unique users in October 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information on Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy@mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire@thirddoormedia.com

The Only Search Marketing Conference to Ensure
Program Meets or Exceeds Attendee’s Expectations

Redding, CT–October 21, 2007 – Search Marketing Expo - SMX West search marketing conference organizers Danny Sullivan and Chris Sherman today announced a satisfaction guarantee offer for attendees.  SMX West organizers said this promise expresses their confidence in the valuable program content, exhibition, and networking events they are planning to offer February 26-28 at the Santa Clara Convention Center in Santa Clara, California.

SMX West is focused 100% on search marketing, which differentiates this event from others that have attempted to incorporate search into an existing program. SMX West will educate marketers of all skill levels on all facets of paid search advertising and organic search optimization, link building, geo targeting, and social media search. This event will feature sessions on leading-edge topics from presenters who will teach easy-to-implement and effective search marketing techniques.

“We are so confident that attendees will get value from SMX West that we’re willing to make this commitment” said Chris Elwell, president of Third Door Media, the company that produces Search Marketing Expo events.  “We guarantee you won’t find a more comprehensive event – whether you’re a search marketing novice or veteran. It’s a one-of-a-kind offer for an exceptional event programmed by the masters of search marketing, Danny Sullivan and Chris Sherman.  It’s a no risk opportunity.”

Satisfaction Guarantee Details

In the unlikely event a conference attendee isn’t fully satisfied with SMX West, they need only submit a 500+ word email detailing their ideas on how to improve future SMX conferences.  In return, they’ll receive full credit to a future SMX event of equal or lesser value.

The offer applies only to paid, full conference attendees. The attendee has to make the guarantee request by emailing his/her suggestions to SMXWest@searchmarketingexpo.com by March 7, 2008. The satisfaction guarantee covers only the registration fee; travel, hotel and other expenses aren’t included.  The conference credit expires after one year, and the offer doesn’t apply based on schedule or presenter changes.  “No shows” aren’t eligible for the guarantee.

Registration Information

Registration for SMX West is open now and the advance, pre-agenda rate is $995 through November 9th.  Registration from November 9th through January 11th will be $1195 and then until February 25th will be $1395.  On-site registration will be $1595.

About Search Marketing Expo - SMX West and Third Door Media

Search Marketing Expo - SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted 275,000 unique users in September 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo - SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy@mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire@thirddoormedia.com

###

SMX announces landmark 2008 event focusing on internet and search marketing

Redding, CT (PR Web) October 1, 2007 – Search Marketing Expo producer Third Door Media, Inc. today announced that the Jacob K. Javits Convention Center will be the site of its flagship East coast event. Search Marketing Expo – SMX East will be held October 6-8, 2008.

“We’re proud to be bringing Search Marketing Expo to the premier conference facility in New York City – the Jacob K. Javits Convention Center. Javits is exhibitor-friendly and we believe our exhibitors will derive superior value from the marketplace SMX will create there,” said Third Door Media President Chris Elwell.

“Delegates will also benefit from SMX being at Javits since the sessions, the exhibit floor and networking activities all in one place and easy to navigate,” Elwell added.

Search Marketing Expo Events

SMX East is joins the growing list of Third Door Media events that include:

SMX Local & Mobile – Denver, CO, October 1-2
SMX Social Media – New York City, October 16-17
SMX Stockholm – Stockholm, Sweden, October 31-November 1
SMX Travel @ PhoCusWright – Orlando, FL November 12-13
SMX London – London, England, November 15-16
SMX West – Santa Clara, CA, February 26-28, 2008
SMX Sydney – Sydney, Australia, April 10-11, 2008
SMX Advanced – Seattle, WA, June 3-4, 2008
SMX East – New York City, October 6-8, 2008

Information on all of these events can be viewed at Search Marketing Expo.com. Companies wishing to exhibit or sponsor SMX events can contact Sean Moriarty at (203) 536-4004 or by clicking here.

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, and SMX West.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted more than 275,000 unique users in August 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

Contact:
Claire Schoen
Claire@thirddoormedia.com
(203) 664-1350

More than a third of Search Engine Land readers expect to add local search and mobile advertising to their media mix in the next 12 months, based on a survey just completed.

This survey was fielded in June and July with invitations to readers of Search Engine Land. There were 138 responses. The incentive was the opportunity to win a ticket to our Search Marketing Expo – SMX Local & Mobile show, October 1-2 in Denver.

An equal percentage of respondents – 36% — said they’d adopt local search and mobile advertising in the next 12 months. Another 4% or respondents said they intend to buy local search after a year; 17% answered that they’d by on mobile platforms a year out or more.

 The market for local search is more mature than mobile. Currently, 43% of those completing the survey said they already buy local search advertising; only 12% said they’re buying mobile.

Cost-per-click is the most common pricing model for both advertising types; 49% of local search and 38% of mobile advertising was purchased on a CPC basis. Respondents expect mobile to drive transactions; 31% said they currently or in the future expect to pay per-lead. Only 25% of local search buyers said they buy or expect to buy on a per-lead basis.

Just under 40% of readers said the “superior targeting” capability of mobile was the reason they’re currently or expect to buy, about the same as the number who said they aren’t considering buying mobile advertising. Half of respondents said not knowing enough about mobile advertising was the principal impediment to adoption and 36% said return-on-investment has not been sufficiently demonstrated.

Half said targeting was the principal reason why they were buying or intend to buy local search; another 23% said the likelihood that local will drive transactions was the principal motivating factor. Impediments to local search adoption were divided virtually equally between: “ROI isn’t sufficiently proven yet”, “Too difficult to administer campaigns with multiple vendors” and “I don’t know enough about the options.”

The vast majority of survey respondents said they buy or plan to buy geo-targeted web search, business listings, local business ads and business directory listings; 85% to 87% for each category. 60% said they use or will add geo-targeted e-mail to their media mix. News and weather categories fared poorly. Only 41% said they buy/expected to buy on news sites and 21% on weather sites.

40% Spend More than $500,000 Annually on Media

Of the respondents, 40% said they spend more than $500,000 annually on search and online media. Another 20% said they spend between $100,000 and $499,999. 93% of participants said that they approve, authorize or recommend interactive and search marketing-related purchase.

Just under 80% said they worked in search marketing at an agency (47%) or in-house for a company (32%). 95% said they manage interactive as search marketing (33%) or are directly responsible for those activities (62%).