Performance Media Management Platform Provider Acquisio Becomes Lead Sponsor of US Search Marketing Expo – SMX Conferences
Acquisio will be a Premier Sponsor at SMX East 2011, SMX West 2012 and SMX Advanced 2012; Third Door Media and Acquisio renew their marketing relationship for the third year
Redding, CT and Montreal, QC: August 17, 2011 – Search Marketing Expo conference series producer and Search Engine Land publisher Third Door Media announced today that Acquisio Inc. will be a Premier Sponsor of its next three domestic SMX events. The sponsorships are part of a year-long marketing services agreement between the two companies.
More than 2,800 users and 7,000 brands rely on Acquisio’s platform to buy, optimize and report on performance media placements on search, social media and retargeting advertising networks. Third Door Media’s properties attract more than 1 million marketers each month.
“The SMX brand of conferences gives us the chance to reach out directly to our target audience—agency marketers searching for a better way to manage and report on their clients’ accounts,” said Marc Poirier, co-founder and CMO at Acquisio. “We appreciate that the Third Door Media team works hard to understand our needs and is willing to work with us in developing innovative ways to elevate the Acquisio brand—and we’re delighted to renew and increase what we feel is one of our most important marketing partnerships.”
“We’re delighted that Acquisio has chosen Third Door Media marketing solutions to help continue its rapid growth in the marketplace, and are excited to connect SMX conference attendees with a leading provider of performance media services to agencies,” said Chris Elwell, Third Door Media president. “We look forward to continuing our work with the Acquisio team to acquire customers and build the company’s brand domestically and abroad through advertising, events and demand generation services,” he added.
About Acquisio, Inc.
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.
With more than 2,800 users and 7,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
The company is based in Montreal, Quebec with satellite offices in Seattle and London. For more information, visit www.acquisio.com.
About Third Door Media, Inc.
Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.
The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced (Seattle, WA and London), SMX Munich, SMX Toronto, SMX Sydney, SMX Melbourne, SMX Paris, SMX Stockholm and SMX SoLoMo – Social, Local & Mobile Search (Phoenix, AZ).
In addition, Third Door Media publishes Search Engine Land, the leading search marketing news and analysis site, and Sphinn.com, a social news site that allows search and internet marketers to share news stories, participate in subject-specific discussion forums and build their professional networks.
The company also provides a full range of innovated marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.