Redding, CT (PRWEB) August 25, 2008 — Search Marketing Now announced the publication of “Understanding Quality Score,” which provides insight into one of the more misunderstood aspects of paid search advertising. For anyone just getting started in paid search advertising - or for those who are still learning the ropes - “Understanding Quality Score” provides a valuable introduction.

“Understanding Quality Score” is free and can be downloaded here.

Search Marketing Now is a leading provider of educational information about search and internet marketing. “We have seen a rapid growth in the demand for information about search marketing, and weíre pleased to be able to provide quality content for our audience of search marketers,” said Search Marketing Now Product Manager Claire Schoen.

“Search Marketing Now has been producing educational webcasts for nearly two years now. Adding whitepapers like “Understanding Quality Score” to the mix gives our audience yet another way to learn more about search marketing ñ and thatís one more way to do their job better,” said Schoen. “Our aim is to provide content in a range of formats that educate and enable marketers to work better, smarter in search and internet marketing.”

About Search Marketing Now:

Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land, produces the Search Marketing Expo conference series, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussionn forums, build a network and stay connected to hot topics in internet marketing.

Search Marketing Expo - SMX East Announces Featured Speakers for Its October 6-8 New York City Event at the Jacob K. Javits Convention Center

Redding, CT (PRWEB) August 20, 2008 — Third Door Media, Inc., the organizers of Search Marketing Expo - SMX East, announced that Google’s Tim Armstrong and Click author Bill Tancer will keynote the October 6-8 event.

Tim Armstrong is President, Advertising and Commerce, North America, and a corporate Vice President at Google. Armstrong is responsible for paid search sales and sales operations.

Bill Tancer has just authored Click: What Millions of People are Doing Online and Why It Matters. Bill will be discussing the significant findings from Click and what they mean to search marketers. Tancer writes extensively
about online user behavior, including a weekly column for Time magazine, and is General Manager of Global Research at Hitwise.

“These keynotes are an exceptional opportunity for search marketers to understand where our industry is headed,” SMX East Conference Chair Danny Sullivan said. “Tim is a Google veteran who helped build Google into the advertising powerhouse it is today, plus he’s fought the battles to help search advertising gain acceptance. Bill as a self-avowed ‘data geek’ is always entertaining when he shares what we can learn about ourselves from how we search. We’re fortunate and pleased to have both participating,” he added.

About SMX East and Registration Information

SMX East will be held October 6-8, 2008, at the Jacob K. Javits Convention Center in New York City. This event will include more than 50 sessions and keynotes, as well as many networking opportunities. Visit http://smxeast.com for more information or to register.

About SMX East Producer Third Door Media

Search Marketing Expo — SMX East is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX China @ Timev (Nanjing, September 2008), SMX Stockholm (September, 2008), SMX Singapore (October 2008), SMX London (November 2008), SMX West (Santa Clara, February 2009), and SMX Advanced (Seattle, June 2009). See the full list at http://searchmarketingexpo.com.

Other Third Door Media properties are:

• Search Engine Land, the leading search marketing news and analysis
  site;
• Sphinn.com, a social news site for online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build their professional networks and stay connected to hot topics in internet marketing.; and
• Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services

For additional information on SMX East or Third Door Media contact Claire Schoen, 203-664-1350 or claire@thirddoormedia.com.