SMX announces landmark 2008 event focusing on internet and search marketing

Redding, CT (PR Web) October 1, 2007 – Search Marketing Expo producer Third Door Media, Inc. today announced that the Jacob K. Javits Convention Center will be the site of its flagship East coast event. Search Marketing Expo – SMX East will be held October 6-8, 2008.

“We’re proud to be bringing Search Marketing Expo to the premier conference facility in New York City – the Jacob K. Javits Convention Center. Javits is exhibitor-friendly and we believe our exhibitors will derive superior value from the marketplace SMX will create there,” said Third Door Media President Chris Elwell.

“Delegates will also benefit from SMX being at Javits since the sessions, the exhibit floor and networking activities all in one place and easy to navigate,” Elwell added.

Search Marketing Expo Events

SMX East is joins the growing list of Third Door Media events that include:

SMX Local & Mobile – Denver, CO, October 1-2
SMX Social Media – New York City, October 16-17
SMX Stockholm – Stockholm, Sweden, October 31-November 1
SMX Travel @ PhoCusWright – Orlando, FL November 12-13
SMX London – London, England, November 15-16
SMX West – Santa Clara, CA, February 26-28, 2008
SMX Sydney – Sydney, Australia, April 10-11, 2008
SMX Advanced – Seattle, WA, June 3-4, 2008
SMX East – New York City, October 6-8, 2008

Information on all of these events can be viewed at Search Marketing Expo.com. Companies wishing to exhibit or sponsor SMX events can contact Sean Moriarty at (203) 536-4004 or by clicking here.

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, and SMX West.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted more than 275,000 unique users in August 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

Contact:
Claire Schoen
Claire@thirddoormedia.com
(203) 664-1350

More than a third of Search Engine Land readers expect to add local search and mobile advertising to their media mix in the next 12 months, based on a survey just completed.

This survey was fielded in June and July with invitations to readers of Search Engine Land. There were 138 responses. The incentive was the opportunity to win a ticket to our Search Marketing Expo – SMX Local & Mobile show, October 1-2 in Denver.

An equal percentage of respondents – 36% — said they’d adopt local search and mobile advertising in the next 12 months. Another 4% or respondents said they intend to buy local search after a year; 17% answered that they’d by on mobile platforms a year out or more.

 The market for local search is more mature than mobile. Currently, 43% of those completing the survey said they already buy local search advertising; only 12% said they’re buying mobile.

Cost-per-click is the most common pricing model for both advertising types; 49% of local search and 38% of mobile advertising was purchased on a CPC basis. Respondents expect mobile to drive transactions; 31% said they currently or in the future expect to pay per-lead. Only 25% of local search buyers said they buy or expect to buy on a per-lead basis.

Just under 40% of readers said the “superior targeting” capability of mobile was the reason they’re currently or expect to buy, about the same as the number who said they aren’t considering buying mobile advertising. Half of respondents said not knowing enough about mobile advertising was the principal impediment to adoption and 36% said return-on-investment has not been sufficiently demonstrated.

Half said targeting was the principal reason why they were buying or intend to buy local search; another 23% said the likelihood that local will drive transactions was the principal motivating factor. Impediments to local search adoption were divided virtually equally between: “ROI isn’t sufficiently proven yet”, “Too difficult to administer campaigns with multiple vendors” and “I don’t know enough about the options.”

The vast majority of survey respondents said they buy or plan to buy geo-targeted web search, business listings, local business ads and business directory listings; 85% to 87% for each category. 60% said they use or will add geo-targeted e-mail to their media mix. News and weather categories fared poorly. Only 41% said they buy/expected to buy on news sites and 21% on weather sites.

40% Spend More than $500,000 Annually on Media

Of the respondents, 40% said they spend more than $500,000 annually on search and online media. Another 20% said they spend between $100,000 and $499,999. 93% of participants said that they approve, authorize or recommend interactive and search marketing-related purchase.

Just under 80% said they worked in search marketing at an agency (47%) or in-house for a company (32%). 95% said they manage interactive as search marketing (33%) or are directly responsible for those activities (62%).

Producing new search marketing events Spain, Portugal and several countries in the Americas; OME to create Spanish and Portuguese versions of Search Engine Land

Redding, CT USA and Madrid, Spain (PR Web) August 21, 2007 - Search Marketing Expo (SMX) events will be produced in Spain, Portugal, Argentina, Brazil, Chile, Mexico and Venezuela as the result of an agreement between SMX parent Third Door Media, Inc. and Spain’s leading interactive marketing event producer, Eventos OME.

In addition, Eventos OME will launch Spanish and Portuguese versions of Third Door Media’s flagship editorial site, Search Engine Land.

“Our relationship with Eventos OME, producer of the largest interactive marketing events in Spain, enables us bring Search Marketing Expo to some of the fastest-growing economies in the world with an experienced and well-connected partner in Ibero-America,” said Third Door Media President Chris Elwell. “In addition, the OME search marketing programming team of Tomy Lorsch and Rafael Fernandez Tamames are well known for producing quality educational sessions.”

“We are thrilled to work along side Danny Sullivan and the Third Door Media team as the hosts of the SMX shows in Spain and Latin America,” said Content Director Lorsch and Operations Director Fernandez Tamames. “There is a strong need for professional conferences on search marketing and we are here to make it happen.”

“The search industry is driven mostly by American companies. That made Third Door Media our best possible partner,” said Brenda Ebenberger, Sales Director at Eventos OME. “Their experience and knowledge in gathering the search marketing community will enable us to provide the best content in each of the markets we serve,” Ebenberger added.

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events are:

SMX Local & Mobile - Denver, CO, October 1 & 2, 2007
SMX Social Media - New York City, October 16 & 17, 2007
SMX Stockholm - Stockholm, Sweden, October 31 & November 1, 2007
SMX Travel @ PhoCusWright - Orlando, FL November 12 & 13, 2007
SMX London - London, England, November 15 & 16, 2007
SMX West - Santa Clara, CA, February 26-28, 2008
SMX Sydney - Sydney, Australia, April 2008
SMX Advanced - Seattle, WA, June 3-5, 2008

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land. Search Engine Land was recently named the top blog about search in Advertising Age’s Power 150 ranking of marketing and media blogs. In July 2007, the company launched in beta release Sphinn.com, a social networking site for interactive marketers. 

Third Door Media also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

About Eventos OME

Eventos OME is the organizer of the leading digital marketing event in Spain and has been producing the congress and expo “Online Marketing Espana” (OME) since 2005. OME is led by Sales Director Brenda Ebenberger, Business Development Director Andreas Jurgeleit, Content Director Tomy Lorsch and Operations Director Rafael Fernandez Tamames.

Contacts:
For Third Door Media
Claire Schoen
claire@thirddoormedia.com
+01 (203) 664-1350

For Eventos OME
Brenda Ebenberger
be@online-marketing.es
+011 (34) 902 023 215

Australia’s leading search marketing event, Search Summit, to become Search Marketing Expo - SMX Sydney in 2008

Redding, CT USA and Sydney, Australia (PR Web) August 20, 2007 - The Search Marketing Expo -  SMX conference series has added Sydney, Australia to its 2008 schedule. SMX Sydney will be the new name for Australia’s leading search marketing show, Search Summit, as the result of an agreement reached by SMX-producer Third Door Media and Sydney based Search Strategies.

“We’re privileged to have a partner who shares our vision of providing conference delegates with outstanding educational and networking experiences,” said Third Door Media President Chris Elwell. “Satisfied and qualified delegates are the key ingredients for creating a vibrant marketplace, and SMX Sydney will benefit from momentum Barry Smyth and his team created with Search Summit events,” Elwell added.

“Search Summit was about making sure that Australian search practitioners had an educationally focused event. The vision that Third Door Media has for the Search Marketing Expo - SMX brand is tightly aligned with my philosophy on what makes a superior search marketing event,” said Search Strategies Director Barry Smyth. “The Third Door Media content team of Danny Sullivan and Chris Sherman will provide invaluable support to SMX Sydney events,” Smyth added.

Search Marketing Expo - SMX Sydney will be held in April 2008. Companies interested in participating should contact:

In Australia and outside the USA:
Barry Smyth, Director 
mailto: barry@searchstrategies.com.au
Call: (612) 8004-0891

In the USA:
Sean Moriarty, VP of Sales
maito:sean@thirddoormedia.com
Call: (203) 536-4004

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events are:

SMX Local & Mobile - Denver, CO, October 1 & 2, 2007
SMX Social Media - New York City, October 16 & 17, 2007
SMX Stockholm - Stockholm, Sweden, October 31 & November 1, 2007
SMX Travel @ PhoCusWright - Orlando, FL November 12 & 13, 2007
SMX London - London, England, November 15 & 16, 2007
SMX West - Santa Clara, CA, February 26-28, 2008
SMX Sydney - Sydney, Australia, April 2007
SMX Advanced - Seattle, WA, June 3-5, 2008

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which attracted more than 250,000 unique users in July 2007. Search Engine Land was recently named the top blog about search in Advertising Age Power 150 ranking of marketing and media blogs. Last month, the company launched in beta release Sphinn.com, a social networking site for interactive marketers.

Third Door Media also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

About Search Strategies

Search Strategies is Australia’s only company dedicated to search marketing education. The company produces a series of search marketing workshops targeted at practitioners with mid-level skills known as Search Engine Bootcamp in both Australia and New Zealand. Search Strategies also publishes Search Week, a weekly newsletter and blog for the Australian Search industry and is involved in a number of other search marketing related projects with RBI Events (SearchSchool) and Hannover Fairs (Emarketing & SEO Expo @ Cebit).

Contacts:

For Third Door Media:
Claire Schoen
Claire@thirddoormedia.com
+01 (203) 664-1350

For Search Strategies:
Barry Smyth, Director 
mailto: barry@searchstrategies.com.au
+011(612) 8004-0891

Search Engine Land was recognized by Advertising Age last week as one of the top blogs covering media and marketing. Our flagship editorial site tied for third in a ranking of 360 sites. Search Engine Land was the highest ranked blog focusing specifically on search marketing.

Developed by marketing executive and blogger Todd Andrlik, the Ad Age Power 150 index appeared first on adage.com on August 6. The index ranks on four criteria: Google, Bloglines, Technorati and a subjective ranking developed by Andrlik. Search Engine Land’s score of 68 (out of possible total 75) placed it in 3-way tie for third. You can check out the full Ad Age Power 150 list here.

High five to Danny Sullivan and Chris Sherman, along with all of the news and content contributors, for this recognition. It is remarkable that Search Engine Land achieved this ranking after only eight months of publishing. The site’s growth has been incredible too. Search Engine Land attracted more than 250,000 unique visitors and generated more than 500,000 page views in the last 30 days. Thanks to all of you who visited.

Finally, thanks to our Search Engine Land sponsors. We couldn’t run the site without your support: Ask.com, Ingenio, Google, Yahoo!, Text Link Ads and Suberb Hosting.

A couple of weeks ago I posted a note saying that we were looking for someone to join us. Today I’m happy to announce that Marc D’Agostini has joined the Third Door Media team as sales manager.

Marc has had a diverse and successful career in media and events. He was most recently at enterprise software powerhouse SAS Institute helping them coordinate their trade show operations. He also worked with Sean and me at Jupitermedia, in addition to positions at Penton Media’s Internet World and Oracle.

Marc will focus on selling our events at the beginning, but will also be involved in lead generation program sales (Search Marketing Now) and ad sales for both Search Engine Land and Sphinn.

You can reach Marc at marc (at) thirddoormedia.com. 

Speaking of events, sponsors and exhibitors are enthusiastically coming on board with our Search Marketing Expo - SMX Local and Mobile and SMX West shows.

Since my post yesterday, Localeze joined Ingenio, Local.com, Superpages.com, OrangeSoda, PinPoint Interactive Media, and Website Magazine as participants in the Local & Mobile show, October 1 & 2 in Denver.

Also, iProspect has signed on as the first Premier Plus Sponsor for SMX West, February 26-28 in Santa Clara. ABC Search also signed a multifaceted sponsorship for that event.

Thanks to all of you for the support of the Search Marketing Expo - SMX conference series.

Rates for Search Marketing Expo – SMX Local & Mobile are going up at close of business on Wednesday. You save $200 by registering before the deadline.

SMX Local & Mobile is the only event 100% focused on getting marketers up to speed on this emerging search marketing opportunity.

Register by August 15th for the “early bird” rate and get a spot at this limited-capacity event. SMX Local & Mobile will be in Denver October 1 & 2. Register now and save!

Check out the agenda that conference co-chairs Chris Sherman, Search Engine Land executive editor, and Locals Only columnist Greg Sterling crafted to keep you ahead of the curve on all aspects of local and mobile search marketing.

To see the complete list of speakers visit our agenda page. And visit our Network page for the companies participating in SMX Local & Mobile, including Ingenio, Local.com, Superpages.com, OrangeSoda, PinPoint Interactive Media, and Website Magazine.

Don’t wait to register for SMX Local & Mobile. No other conference is dedicated 100% to local and mobile search marketing education. October is right around the corner. You get the best rate by registering today!

Don’t miss your chance to hear Del.icio.us founder Joshua Schachter and StumbleUpon founder Garrett Camp keynote Search Marketing Expo - SMX Social Media in New York City, October 16 & 17.

SMX Social Media is your opportunity to learn social media marketing from the visionaries and trailblazers of the consumer-engagement revolution.

This event will explore current opportunities and future developments, offering fundamental and advanced sessions on topics including:

• >Social Media Marketing Essentials
• >Linkbait - Chumming for Traffic on Social Media Sites
• >Extra! Extra! The Social News Sites
• >A Marketer’s Guide to Social Bookmarking & Tagging
• >Effectively Leveraging Social Networking
• >Evangelist - The Marketer’s Role in SMM

See the complete agenda or register today and save $200. There are only 200 tickets available for this event, so act now and be among the select few who participate.

Why You Should Not Miss SMX Social Media

If you’re charged with reaching audiences that are tuning out traditional channels - particularly the under 35 set - don’t miss SMX Social Media. You won’t get commercial pitches at SMX. We screen speakers for their knowledge and the experience they can share with others.

Search Engine Land editor-in-chief Danny Sullivan is your host for SMX Social Media, along with social media expert Neil Patel of ACS. Danny’s programmed all of the largest and best-attended search marketing events for the last 10 years, so you know the content will be cutting edge. He’s also conceived and launched the hot new social media site for interactive and search marketers, Sphinn.com.

Who should attend SMX Social Media?

• >Brand marketers
• >Agency new media specialists
• >Full service agency media planners and buyers
• >SEM managers
• >PR professionals
• >Chief Marketing Officers
  …and anyone concerned with brand prominence and enhancement.

Register Today For SMX Social Media and Save!

Register now for SMX Social Media to get the best available conference rate. You save $200 by registering today!

The rapid growth of Search Engine Land, Search Marketing Now and Search Marketing Expo have created a rare opportunity for sales professionals to join our team.

We’re focused on results and growth. The right people will be generously compensated and enjoy high degrees of autonomy and work flexibility.

Check out the job description here. Then e-mail us your resume at hr(at)thirddoormedia.com.

Special rate is available for a limited time for the Denver, October 2007 event focusing on local and mobile search marketing; Peter Horan, CEO of IAC Media & Advertising will deliver keynote

Redding, CT (PR Web) June 20, 2007 – Search Marketing Expo – SMX Local & Mobile opened registration and announced its keynote speaker for this October 2007 conference.

SMX Local & Mobile is part of a series of conferences hosted by Search Engine Land. Conference co-chairs are Chris Sherman, executive editor, and Greg Sterling, Local & Mobile correspondent.

Peter Horan, CEO of IAC Media & Advertising, will deliver the keynote speech at the conference, which will be held at the Hyatt Regency Tech Center in Denver, October 1 & 2. Horan is responsible for the strategic growth of the IAC’s Media & Advertising sector, which is comprised of local search leader Citysearch, IAC Search & Media businesses Ask.com, IAC Advertising Solutions and IAC Consumer Applications & Portals, and Evite.

Registration is open and seats are limited. A special introductory rate of $995 is now available at a $400 savings off the on-site rate. Thereafter, the price will increase to the full conference rate of $1,395 in stages. Individuals interested in taking advantage of the special rate can register at http://searchmarketingexpo.com/smx_local07/register.shtml
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