M2SM – 6/2009
In This Issue of Marketing to Search Marketers
Search marketers will spend $2.8 billion on paid search and SEO-related products and services this year, according to Forrester Research. And that doesn’t include what they buy in paid search media. Marketing to Search Marketers provides insight on selling to search marketers, some helpful tips, and information about the ways we can help you achieve your goals. Enjoy!
Bragroll: Search Engine Land Ranked #1 Marketing Blog
We’d like to thank the good folks at Advertising Age for ranking Search Engine Land the top marketing blog. We’d been bouncing around at #2 or #3 for months, but we finally bested Seth Godin’s Seth’s Blog to grab the #1 spot.
You can see the rankings at http://adage.com/power150. And, if SEL isn’t #1 anymore, it is because the index is revised frequently…and we’re hard at work trying to get back to #1!
October Is Coming Up Fast: Here Are Five Reasons To Exhibit @ SMX East In NYC
October. The concept is tough to get your head around with summer just beginning.
But SMX East 2009, October 5-7, is approaching fast. And here are five reasons you’ll be acquiring customers by sponsoring and exhibiting in New York City:
- Unique venue: Everything at SMX East is in one compact space: sessions, keynotes, food functions and exhibits. This set up ensures that attendees will be more engaged with the Expo…and have easier access to it. Check out the floorplan here http://searchmarketingexpo.com/_docs/smxEast09_layout.pdf
- Presentations in the SXM Theater: Go beyond-the-booth and tell your story in the educational setting created by the theater. You get direct access to audience, and collect contact information of those who attend. Theater presentations are included in all exhibitor packages. Slots are limited and assigned on a first-come, first-served basis.
- Scanners included: Collecting leads is key reason to exhibit. That’s why we include scanners *free* for all of our exhibitors. Leads are available online for retrieval at any time.
- Session introductions: There are sessions on the agenda that attract people who should know about your product. Session introductions are 2 minute presentations before sessions where you get to introduce your product or service, and invite people to follow up with you in the Expo Hall.
- Custom programs: Collaborating on creative solutions is what we do best. We’ve enjoyed creating custom solutions with companies like Bing.com, PixelSilk and Marin Software, to name a few. Lets get busy on a program that achieves your goals!
Download the SMX East 2009 Exhibitor/Sponsor prospectus http://searchmarketingexpo.com/east/2009/exhibitor-sponsor for all of the details, the give us a call at the numbers below.
We’re looking forward to hearing from you and seeing you all in New York City!
Cash Back Program Earns $17,000 For SMX Advanced Exhibitors & Sponsors
In last month’s issue we highlighted the SMX Cash Back program, in which SMX exhibitors and sponsors can earn dollars toward participation in future SMX events. We’ve just tallied the results from SMX Advanced, and the companies that participated earned a total of $17,000 – enough to floor nearly three 10×10 booths at future shows.
How’d they earn that much? These companies just told their clients and prospect that they’d be participating in SMX Advanced, invited them to come, and offered them discounts on conference passes. It’s that simple.
Stretch your marketing dollars with the SMX Cash Back program. Contact us today!
Use Thought Leadership & Custom Content To Attract Your “Ideal” Lead
At Search Marketing Now we use thought leadership marketing to attract the “ideal” lead. We develop each webcast to meet the needs of our sponsors, with a unique combination of custom topic and speaker selection. Our speakers are recognized experts in the field, and they provide custom presentations to draw in just the right audience. It’s a ‘win-win’ – attendees know they’ll be getting top-notch educational content and our sponsors come away with quality leads for their sales team.
Want to learn more about how you can attract your target customer? Read more at http://searchmarketingnow.com/sponsor
Raise Your Profile: Reach Influential Internet Marketers On Sphinn.com…At Less Than $6 CPM
Need to raise your profile in the internet and search marketing community? Do it effectively and inexpensively by sponsoring Sphinn.com, the social news site for internet and search marketers.
The Sphinn audience is made up of people who are passionate about marketing…so much so that they spend their precious time finding and submitting best-of-web content to Sphinn, and voting and commenting on submissions made by others. The 45,000 registered members have:
Introduce this engaged and influential audience to your company or product by becoming a Sphinn.com sponsor. For less than $2,500 month (less with a quarterly commitment), your large creatives appear on 50% of Sphinn’s pages. And, your “Sphinn Sponsor” link appears on every page. This impactful sponsorship delivers 450,000 total impressions, and the CPM is just about $5.50. Based on the performance of past sponsors, the average CPC is about $10.
There’s a limit of just four sponsors at any time, so inventory is limited. Contact us today at
What They Said…
“I have been involved with conferences from the very beginning. SMX has quickly emerged as a leading must-attend event, and one that we have identified as a critical to our emerging industry. This is where the decision makers go for advanced content and timely information.”
- Bruce Clay, President, Bruce Clay, Inc.
Interested in hearing more? Contact us…
Sean Moriarty
Founder & VP of Sales
(203) 536-4004
e-mail sean[at]thirddoormedia.com
Marc D’Agostini
Sales Director
(919) 521-5565
email marc[at]thirddoormedia.com
For clients with company names beginning with A-L
Mary Warley
Sales Director
(508) 660-1404
e-mail mary[at]thirddoormedia.com
For clients with company names beginning with M-Z