February 2010 – Volume 2, Issue 2
In This Issue of Marketing to Search Marketers
Exhibiting is the lead focus in this issue, including some motives you should exhibit at the same conferences as your competition, and reasons why you should be participating at SMX West come early March (if you aren’t already!) We also look at what makes a successful lead generation webcast, and give you the inside scoop on a highly targeted, cost effective way to reach your niche within the Search Engine Land audience. Good reading!
Here’s what’s in this issue:
- Exhibiting with Your Competition (and Sometimes Right Next To Them!)
- And Speaking of Exhibiting…Still Time to Exhibit/Sponsor SMX West
- If Content is King, Audience Development Must be the Prime Minister…
- Search Engine Land Column Sponorships: Hyper-targeted and Cost Effective
Marketing to Search Marketers is brought to you by Third Door Media, the leading provider of marketing solutions to internet marketing companies. We produce the Search Marketing Expo – SMX conference and expo series and Search Marketing Now, a lead generation marketing solution. We also publish the leading news site for search marketers, Search Engine Land, and Sphinn.com, a social news site for internet marketers.
Having trouble reading this email? Read online at http://thirddoormedia.com/news/m2sm-22010
Exhibiting with Your Competition (and Sometimes Right Next To Them!)
Why exhibit at a show where your competition also has a presence? This is the question blogger Traci Brown answers in a recent Trade Show Institute post. Some points we found compelling:
- 77% of exhibition attendees found at least one new supplier and 76% asked for a price quotation, according to the Center for Exhibition Industry Research. If you are not there you don’t stand a chance of being that supplier or providing that quote.
- You can substantially move your sales cycle along much more quickly. A typical sales cycle involves meeting with the potential client several times and submitting a proposal. At the same time, this client is also meeting with and receiving proposals from several other vendors. The process can take several months until a decision is made. On the show floor your potential client can do all the research and compare and contrast apples to apples in the span of two or three days.
- Don’t dismiss the opportunity to do competitive intelligence at the show yourself. In those same two or three days you can find out what new products and services your competition is pushing and exactly how they are doing it.
Read the entire article here.
And Speaking of Exhibiting…Still Time to Exhibit/Sponsor SMX West
It will be here before you know it. SMX West kicks off March 2 in Santa Clara. But the good news is you can still squeeze into the show.
Exhibiting or sponsoring SMX West is an outstanding way for you to build and keep momentum in 2010. Arm your sales team with the leads they need to close business and create new opportunities.
You get more at SMX West than just a booth. We include an SMX Theater presentation (click here for details – first come, first served!) and free scanners so you’ll have comprehensive information on everyone you engaged with during the conference.
Don’t miss your last chance to exhibit at the only 2010 search event in Silicon Valley. Contact us today at the numbers and e-mail addresses below!
If Content is King, Audience Development Must be the Prime Minister…
Lately it seems like more and more marketers are doing their own webcasts — for product demos, branding, or for lead generation.
Going to your house list is effective for upselling and retention marketing, but it’s limited in the ability to generate new business and prospects. The key to a successful webcast-as-lead-generation program is reaching new, and qualified, people. That’s the solution Search Marketing Now provides.
SMN uses a variety of tactics and relies on its sister sites, Search Engine Land and Sphinn.com, to attract audiences via email marketing, display advertising, blogging, social networking and online publicity. Depending on the particular topic area, we’ll give greater weight to any one of these individual ‘levers’ that control our audience development efforts. We also listen to our webcasts, and pay attention to SEO in our webcast titles, copy, and site design. (It helps to have the editors of Search Engine Land in our stable of experts.)
Search Engine Land Column Sponorships: Hyper-targeted and Cost Effective
Search Engine Land is widely recognized as the leading source of news, tutorials and analysis for search marketing professionals — more than 400,000 of them visit the site every month.
Recently, we’ve created column sponsorships to help clients target and reach marketers with specific interests within the audience. These opportunties surround column content with messaging — both large-sized banner creative and text links — to achieve brand awareness and demand generation objectives.
Columns each have their own double opt-in e-mail lists. Subscribers receive full text of the column via e-mail, with the sponsor’s text ad and logo included.
Finally, a “sponsored by” text link appears on the Search Engine Land home page when the column is featured, ensuring the sponsor’s brand is associated with the subject of the column and exposed to the SEL entire audience.
Interested in hearing more? Contact us…
Sean Moriarty
Founder & VP of Sales
(203) 536-4004
e-mail sean[at]thirddoormedia.com
Marc D’Agostini
Sales Director
(919) 521-5565
email marc[at]thirddoormedia.com
For clients with company names beginning with A-L
Mary Warley
Sales Director
(508) 660-1404
e-mail mary[at]thirddoormedia.com
For clients with company names beginning with M-Z