Partnership between two leading forces in the SEM world brings search engine optimization (SEO) training and education opportunity to SMX West in Silicon Valley

Redding, CT, December 29, 2008 — Bruce Clay, Inc. will be presenting a one-day version of its acclaimed SEOToolSet Training on February 13, 2009 as an expansion of the search marketing conference and exhibition Search Marketing Expo – SMX West.

The partnership between SMX conference producer Third Door Media and BCI will enhance the search marketing conference with this SEO-centric training course taught by one of the most-recognized leaders in search marketing, Bruce Clay. The course focuses on SEO strategies and tactics, and students leave with tools to facilitate implementation. Further details are available on the BCI SEOToolSet pages of the SMX West web site.

SMX West, February 10-12 at the Santa Clara Convention Center in Santa Clara, CA, offers conference attendees more than 50 sessions covering the full range of search engine marketing topics. SMX is produced by the publisher of the leading news site for search engine marketers, Search Engine Land, and Search Marketing Now webcast series.

The SEOToolSet training course is geared toward introducing a corporate audience to the search engine optimization (SEO) process. It will cover how a search-engine-friendly web site impacts traffic, conversions and online revenue and what can be done to improve the performance of a site. The partnership between Bruce Clay, Inc. and SMX illustrates the dedication of both to quality educational opportunities for search marketers and businesses interested in developing their online presence.

“The SMX conference series is one of the strongest opportunities for education and networking available to search engine marketers. We’re pleased to expand our partnership with SMX as an official training course of SMX West,” said Bruce Clay, president and founder of Bruce Clay, Inc.

“SMX West is all about delivering the best possible educational experience for search marketers, and having Bruce Clay conduct his SEOToolSet training is an outstanding fit for conference attendees,” said Third Door Media President Chris Elwell. “BCI’s dedication to quality content matches ours for SMX. We’re again pleased to associate the two brands with this partnership,” Elwell added.

About Bruce Clay, Inc.
Bruce Clay, Inc. was founded in 1996, providing search engine optimization and consulting, pay per click management, optimization training and diagnostic tools. Along with offering high-quality services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine Relationship Chart&tm. and presenting a certification program to promote ethical practices. Today the company has offices in the U.S., U.K., Australia, South Africa and Japan.

About Search Marketing Expo and Third Door Media
The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo events include SMX East, SMX West, SMX Local & Mobile, SMX Advanced, SMX Social Media Marketing, SMX Munich, SMX Sydney and SMX London. The full list is available at the Search Marketing Expo site.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land, produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
Contacts:

For Bruce Clay Inc.

Virginia Nussey
VNussey(at)bruceclay.com
(805) 517-1900

For Third Door Media, Inc.

Claire Schoen
Claire(at)thirddoormedia.com
(203) 664-1350

SMX producer Third Door Media, Inc. announces event focusing on the benefits of linking search engine marketing and web analytics

Redding, CT and Santa Barbara, CA (PR Web) December 18, 2008 – The Search Marketing Expo event series will bow in Canada next year with SMX Search Analytics, March 31-April 1.

SMX Search Analytics will be co-produced by Search Marketing Expo owner Third Door Media and specialist business event producer Rising Media.

“Search engine marketing isn't just about website optimization and paid search campaigns,” said SMX Search Analytics programming chair and Search Engine Land Executive Editor Chris Sherman. “To really know if your efforts are paying off, you need to test, measure and refine on an ongoing basis using web analytics. SMX Search Analytics will cover best practices for linking these disciplines.”

“We’re please to expand our relationship with the SMX team. Events we’ve produced together in London, Munich and Stockholm have been enthusiastically received and continue to prosper,” said Rising Media Managing Director, Matthew Finlay.

About Search Marketing Expo and Third Door Media

The Search Marketing Expo – SMX conference series is produced by Third Door Media, Inc.. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo events include SMX East, SMX West, SMX Local & Mobile, SMX Advanced, SMX Social Media Marketing, SMX Munich, SMX Sydney and SMX London. The full list is available at the Search Marketing Expo site.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land, produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

About Rising Media

Rising Media is a specialized media company focused on the production of business technology-related conferences and exhibitions. Rising Media currently produces events in the US, Canada, Brazil, UK, Germany, Sweden and Spain.

For Third Door Media, Inc.:

Claire Schoen
Claire@thirddoormedia.com
+1 (203) 664-1350

For Rising Media:

Matthew Finlay
mfinlay@risingmedia.com
+1 (718) 577-1202

Marin Software and SMX West sponsor the first-ever SMX Biggest Search Geek Contest to recognize the most knowledgeable search marketers

San Francisco, Calif. – December 08, 2008 – Google, Yahoo!, MSN – everyone searches on the Web and has clicked on those ubiquitous search ads on the top and side of the page. But how many people realize a legion of advertising experts is engaged in a fierce competitive battle every day to win at this very quantitative and complex form of advertising? Today, the Search Engine Marketing (SEM) experts who manage complex search campaigns for leading brands and advertising agencies are finally getting their day.

Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, and Search Marketing Expo – SMX West today announced the Biggest Search Geek Contest. The thought-provoking and challenging contest launches today at www.biggestsearchgeek.com.

“Compared with other forms of advertising media including display, TV, print, radio, and direct mail, search marketing is certainly one of the more complex and intellectually challenging, but when done well it’s also among the most rewarding,” said Chris Lien, CEO of Marin Software. “We wanted to recognize the top experts in the SEM industry with the first-ever award for those we fondly refer to as ‘search geeks’.”

“The SMX Biggest Search Geek Contest celebrates the unsung heroes of search marketing who make SEM campaigns successful for the brands and agencies they work for every day,” said Danny Sullivan, SMX West program chair and Search Engine Land Editor-in-Chief.

The SMX Biggest Search Geek Contest is open to anyone with the mettle to answer 20 tough questions about the ins-and-outs of search marketing. The winner will receive a free trip for two people to SMX West in Santa Clara, CA February 10-12, 2009. The prize includes round-trip airfare, hotel accommodations, and passes to SMX West 2009 for the winner and a travel companion. The winner will also receive an award on stage from Danny Sullivan, and will gain nationwide recognition as the Biggest Search Geek.

The winner of the SMX Biggest Search Geek Contest will be chosen based on who answers the most questions correctly in the least amount of time. Search marketing experts have until the end of January to take the timed questionnaire and the winner will be notified on the first week of February. What’s more, the top 10% of contest entrants answering the most correct questions in the shortest amount of time will each receive a “Search Geek” recognition award from Marin Software.

About Marin Software

Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Software’s “No Black Box” methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Marin offers pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com, and ZipRealty (Nasdaq: ZIPR). Marin is backed by Benchmark Capital and Amicus Capital.

About SMX West and Third Door Media

Search Marketing Expo – SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Other events in the Search Marketing Expo series include SMX East, SMX Local & Mobile, SMX Advanced, SMX Social Media Marketing, SMX Munich, SMX Sydney and SMX London. The full list is available at the Search Marketing Expo site.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land, produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

Contacts:

For Marin Software
Kari Moe Straley
(415) 215-6423

For SMX West/Third Door Media
Claire Schoen
(203) 664-1350